In this episode of the Foremost Media Marketing Chat podcast, Jon Ballard, Evan Facinger, and Christian Martin Romero dive into the evolving landscape of search engines, particularly focusing on AI-generated search results. They explore the implications for businesses, SEO strategies, and the ongoing importance of content quality and authority.
\n\nJon, Evan, and Christian talk about how AI is transforming search engines, from Google's RankBrain to the emergence of new AI-driven search platforms. The team addresses concerns about zero-click searches, where users find answers directly on search results pages without visiting websites, and how this impacts visibility and traffic. Despite these changes, the importance of maintaining high-quality, authoritative content remains critical and the role of authorship and E-E-A-T ( Experience, Expertise, Authoritativeness, and Trustworthiness) principles in ensuring that content is trusted and prioritized by search engines has not diminished by any means.
\n\nWhile AI is changing how search results are generated, traditional SEO practices still hold value. Modern website owners and marketers need to double down on content creation, focusing on long-tail queries and informational content that meets users' needs. Optimizing website performance is still important as well. From load times to crawl budgets, ensuring that sites are easily indexable by search engines. Businesses can and should leverage AI not only for SEO but also as a tool for content creation and market research. AI has the potential to analyze and summarize large amounts of data, such as customer reviews, to help businesses make informed decisions. While we acknowledg the need to "trust but verify" AI-generated content, we recognize the time-saving benefits AI can provide when used correctly.
\n\nFind more marketing insights and show notes here
","summary":"In this episode of the Foremost Media Marketing Chat podcast, Jon Ballard, Evan Facinger, and Christian Martin Romero dive into the evolving landscape of search engines, particularly focusing on AI-generated search results. They explore the implications for businesses, SEO strategies, and the ongoing importance of content quality and authority.\r\n","date_published":"2024-09-03T09:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/aa361304-f6dd-496b-8fbb-0277afd770bc/24429a87-aee6-49a6-a0ad-d7b2b14a381d.mp3","mime_type":"audio/mpeg","size_in_bytes":27191922,"duration_in_seconds":1761}]},{"id":"59a77ac1-f55b-4e56-b4ea-c47dcfe5835c","title":"Best Practices for Building a School District Website","url":"https://foremostmedia.fireside.fm/episode-24-best-practices-for-building-a-school-district-website","content_text":"In this episode of the Foremost Media Marketing Chat podcast, Jon Ballard and Evan Facinger discuss the unique challenges and necessities for school district websites. They discuss the importance of user experience, ADA compliance, and how to effectively organize content to meet the needs of several different unique audiences.\n\nThe Importance of Flexibility and Functionality\n\nProprietary content management systems (CMS) are often far too limiting for what school districts need. We advocate for the flexibility of open-source platforms like WordPress. School websites need to be functional, easy to navigate, and tailored to the specific needs of students, parents, staff, and the community. There are several critical features of school district websites that need to be considered, including calendar integrations, news updates, and mobile-friendly design, ensuring that the site serves all users effectively.\n\nMarketing and Branding for Schools\n\nJon and Evan also discuss the often-overlooked aspect of marketing in the education sector. They share examples of how schools, including virtual, private, and public institutions, can benefit from strategic marketing to drive enrollment and community engagement. They also touch on the importance of branding consistency, suggesting that schools develop clear brand guidelines to maintain a professional online presence.\n\nTimestamps:\n\n\n0:00 Intro\n0:46 Organizing Information for Several Audiences at Once\n5:26 Which Management Platform is Best?\n8:45 Calendar Integration\n10:28 Content Plugin for News & Updates\n11:38 Misc Integrations: Links, Document Management, & Social Media\n13:27 The Importance of Digital Marketing for School District Websites\n14:59 Planning is Key\n16:18 Have Consistent Brand Guidelines\n17:07 Foremost Selected as UW's Primary Pre-Approved Vendor\n18:21 Outro\n\n\nFind more marketing insights and show notes here","content_html":"In this episode of the Foremost Media Marketing Chat podcast, Jon Ballard and Evan Facinger discuss the unique challenges and necessities for school district websites. They discuss the importance of user experience, ADA compliance, and how to effectively organize content to meet the needs of several different unique audiences.
\n\nProprietary content management systems (CMS) are often far too limiting for what school districts need. We advocate for the flexibility of open-source platforms like WordPress. School websites need to be functional, easy to navigate, and tailored to the specific needs of students, parents, staff, and the community. There are several critical features of school district websites that need to be considered, including calendar integrations, news updates, and mobile-friendly design, ensuring that the site serves all users effectively.
\n\nJon and Evan also discuss the often-overlooked aspect of marketing in the education sector. They share examples of how schools, including virtual, private, and public institutions, can benefit from strategic marketing to drive enrollment and community engagement. They also touch on the importance of branding consistency, suggesting that schools develop clear brand guidelines to maintain a professional online presence.
\n\nFind more marketing insights and show notes here
","summary":"In this episode of the Foremost Media Marketing Chat podcast, Jon Ballard and Evan Facinger discuss the unique challenges and necessities for school district websites. They discuss the importance of user experience, ADA compliance, and how to effectively organize content to meet the needs of several different unique audiences.","date_published":"2024-08-06T09:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/aa361304-f6dd-496b-8fbb-0277afd770bc/59a77ac1-f55b-4e56-b4ea-c47dcfe5835c.mp3","mime_type":"audio/mpeg","size_in_bytes":18091426,"duration_in_seconds":1115}]},{"id":"20aed860-ea1d-4c41-bdd8-fd639b43fd96","title":"Staying Complaint Within Privacy Consent Laws","url":"https://foremostmedia.fireside.fm/episode-23-staying-complaint-within-privacy-consent-laws","content_text":"This episode walks through how website privacy laws are changing and why businesses should get user consent for cookies. It emphasizes compliance is not just legal, but ethical and expected by users.\n\nThe Importance of SEO Auditing in 2024\n\nIn this episode, Jon Ballard and Evan Facinger discuss privacy consent laws that have already existed in Europe and are starting to increase in specific states across the US. These laws are complex and vary by state, but generally they require websites to get user consent before using cookies to track user activity. The price for non-compliance in fines can be as high as $7,500 and that's just per site visitor. Companies shouldn't just comply with these laws to avoid fines, but also because it's the right thing to do and what users expect. We also recommend that companies update their privacy policies and cookie consent forms to reflect the latest laws and technologies. All websites across the internet are affected by this so we urge anyone who owns a website for their business to tune in.\n\nNeed Help Becoming Compliant?\n\nAre you a website owner unsure if your site meets the latest privacy compliance laws? You could be at risk of hefty fines for non-compliance. The world and laws are changing and many already have changed. Contact Foremost Media for a free consultation and we can help you understand whether or not your site is compliant. If it isn't, we offer the very services to fix this for you potentially saving you thousands of dollars in the future.\n\nTimestamps:\n\n\n0:00 Intro\n2:12 US States That Are Already Affected\n3:12 What is a Cookie? What is Cookie Consent?\n5:41 What Privacy Consent Laws Cover (And Their Consequences)\n6:42 Trying to Find Loopholes is a Bad Idea\n8:53 How Compliant Technology Has Evolved\n11:12 Future-Proofing Your Website\n14:41 Outro\n\n\nFind more marketing insights and show notes here","content_html":"This episode walks through how website privacy laws are changing and why businesses should get user consent for cookies. It emphasizes compliance is not just legal, but ethical and expected by users.
\n\nIn this episode, Jon Ballard and Evan Facinger discuss privacy consent laws that have already existed in Europe and are starting to increase in specific states across the US. These laws are complex and vary by state, but generally they require websites to get user consent before using cookies to track user activity. The price for non-compliance in fines can be as high as $7,500 and that's just per site visitor. Companies shouldn't just comply with these laws to avoid fines, but also because it's the right thing to do and what users expect. We also recommend that companies update their privacy policies and cookie consent forms to reflect the latest laws and technologies. All websites across the internet are affected by this so we urge anyone who owns a website for their business to tune in.
\n\nAre you a website owner unsure if your site meets the latest privacy compliance laws? You could be at risk of hefty fines for non-compliance. The world and laws are changing and many already have changed. Contact Foremost Media for a free consultation and we can help you understand whether or not your site is compliant. If it isn't, we offer the very services to fix this for you potentially saving you thousands of dollars in the future.
\n\nFind more marketing insights and show notes here
","summary":"This episode walks through how website privacy laws are changing and why businesses should get user consent for cookies. It emphasizes compliance is not just legal, but ethical and expected by users.","date_published":"2024-06-04T14:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/aa361304-f6dd-496b-8fbb-0277afd770bc/20aed860-ea1d-4c41-bdd8-fd639b43fd96.mp3","mime_type":"audio/mpeg","size_in_bytes":15533748,"duration_in_seconds":940}]},{"id":"c82b11ee-2c87-48e6-9ed1-f3f2a3d02067","title":"The Helpful Content Update: How to Adapt","url":"https://foremostmedia.fireside.fm/episode-22-the-helpful-content-update-how-to-adapt","content_text":"In this episode, Evan Facinger and Jon Ballard guide you through the March 2024 Google Helpful Content Update. With Google is cracking down on scaled content abuse, particularly AI-generated content lacking original insights, and manipulative linking practices, they're here to ensure your website isn't negatively impacted and where you can find opportunities to take advantage of this update.\n\nThe Importance of SEO Auditing in 2024\n\nHosts Evan Facinger and Jon Ballard walk through the impact of the March 2024 Google Helpful Content Update which doubled down on the September 2023 updates, aiming to elevate content quality across the web. This update emphasized original, user-focused content over content that is only created to manipulate search engines which will massively negatively impact AI-generated and spammy content, parasite SEO, and manipulative linking practices. Now more than ever, experience, expertise, authority, and trustworthiness (E-E-A-T) are necessary for creating high ranking content in the eyes of Google. Listeners will gain valuable insights into maintaining high rankings or recovering from losses post-update. Jon and Evan also discuss the role of high-quality backlinks, how the Core Web Vitals have changed, and trusted author attribution for content. If you're a marketer or website owner navigating these changes, this episode is packed with essential tips and strategies to ensure your content remains relevant and competitive. Tune in for expert advice and actionable steps to adapt and thrive amidst Google's ongoing updates.\n\nResources Referenced:\n\nGoogle Feedback Form\nGoogle Search Central Content Article\n\nTimestamps:\n\n\n0:00 Intro\n1:03 The March 2024 Google Helpful Content Update\n2:06 What Unhelpful Content is to Google\n6:03 Trusted Authors will be More Important in the Future\n7:22 Google Search Central Content Article\n8:04 How Important are High Quality Links?\n10:03 What is Parasite SEO?\n11:24 What to do if You've Been Negatively Impacted\n14:00 Additional Google Updates\n15:05 Outro\n\n\nFind more marketing insights and show notes here","content_html":"In this episode, Evan Facinger and Jon Ballard guide you through the March 2024 Google Helpful Content Update. With Google is cracking down on scaled content abuse, particularly AI-generated content lacking original insights, and manipulative linking practices, they're here to ensure your website isn't negatively impacted and where you can find opportunities to take advantage of this update.
\n\nHosts Evan Facinger and Jon Ballard walk through the impact of the March 2024 Google Helpful Content Update which doubled down on the September 2023 updates, aiming to elevate content quality across the web. This update emphasized original, user-focused content over content that is only created to manipulate search engines which will massively negatively impact AI-generated and spammy content, parasite SEO, and manipulative linking practices. Now more than ever, experience, expertise, authority, and trustworthiness (E-E-A-T) are necessary for creating high ranking content in the eyes of Google. Listeners will gain valuable insights into maintaining high rankings or recovering from losses post-update. Jon and Evan also discuss the role of high-quality backlinks, how the Core Web Vitals have changed, and trusted author attribution for content. If you're a marketer or website owner navigating these changes, this episode is packed with essential tips and strategies to ensure your content remains relevant and competitive. Tune in for expert advice and actionable steps to adapt and thrive amidst Google's ongoing updates.
\n\nGoogle Feedback Form
\nGoogle Search Central Content Article
Find more marketing insights and show notes here
","summary":"Our hosts guide you through the March 2024 Google Helpful Content Update. emphasizing the shift towards original, user-focused content over content that is only created to manipulate search engines.","date_published":"2024-05-21T12:15:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/aa361304-f6dd-496b-8fbb-0277afd770bc/c82b11ee-2c87-48e6-9ed1-f3f2a3d02067.mp3","mime_type":"audio/mpeg","size_in_bytes":16484434,"duration_in_seconds":960}]},{"id":"a0413e63-8d8e-4411-96b5-7eb4e7db5ee4","title":"Meeting Customers Where They are w/ Geofencing","url":"https://foremostmedia.fireside.fm/episode-21-meeting-customers-where-they-are-w-geofencing","content_text":"Hosts Evan Facinger and Jon Ballard discuss geo-fencing in this episode, discussing its use in targeted advertising for trade shows, competitor customer targeting, and recruitment.\n\nCompete Locally & Target Only The Best Leads\n\nIn this episode of the Foremost Media Marketing Chat Podcast, hosts Evan Facinger and Jon Ballard delve into the intricacies of geo-fencing, a location-based marketing tool that allows businesses to target ads to individuals entering or leaving a specific area. They clarify common misconceptions about geo-fencing, differentiating it from broader geo-targeting capabilities offered by platforms like Google Ads and Facebook. The discussion covers practical applications of geo-fencing, such as enhancing visibility at trade shows, targeting competitors' customers, and corporate recruiting. They emphasize the importance of choosing the right platform for geo-fencing, crafting compelling ad creatives, and optimizing mobile sites for conversions. The episode underscores geo-fencing's value as a cost-effective, highly targeted advertising strategy that, when integrated with a comprehensive marketing mix, can significantly boost brand recognition and campaign success.\n\nTimestamps:\n\n\n0:00 Intro\n1:10 What even is Geo-fencing?\n3:05 Tradeshow Marketing\n5:01 Partnering with other platforms and apps\n6:11 Seeing location based targeting in person\n6:31 Corporate Recruiting with Geo-fencing\n9:28 Using geo-fencing to compete locally\n10:59 Understanding the data collection\n12:02 Design ads and campaigns for mobile users\n14:21 Outro\n\n\nFind more marketing insights and show notes here","content_html":"Hosts Evan Facinger and Jon Ballard discuss geo-fencing in this episode, discussing its use in targeted advertising for trade shows, competitor customer targeting, and recruitment.
\n\nIn this episode of the Foremost Media Marketing Chat Podcast, hosts Evan Facinger and Jon Ballard delve into the intricacies of geo-fencing, a location-based marketing tool that allows businesses to target ads to individuals entering or leaving a specific area. They clarify common misconceptions about geo-fencing, differentiating it from broader geo-targeting capabilities offered by platforms like Google Ads and Facebook. The discussion covers practical applications of geo-fencing, such as enhancing visibility at trade shows, targeting competitors' customers, and corporate recruiting. They emphasize the importance of choosing the right platform for geo-fencing, crafting compelling ad creatives, and optimizing mobile sites for conversions. The episode underscores geo-fencing's value as a cost-effective, highly targeted advertising strategy that, when integrated with a comprehensive marketing mix, can significantly boost brand recognition and campaign success.
\n\nFind more marketing insights and show notes here
","summary":"Hosts Evan Facinger and Jon Ballard discuss geo-fencing in this episode, discussing its use in targeted advertising for trade shows, competitor customer targeting, and recruitment.","date_published":"2024-03-27T14:30:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/aa361304-f6dd-496b-8fbb-0277afd770bc/a0413e63-8d8e-4411-96b5-7eb4e7db5ee4.mp3","mime_type":"audio/mpeg","size_in_bytes":9933036,"duration_in_seconds":912}]},{"id":"7b2a7fd4-d113-445e-8bea-e3ed4310420d","title":"Data Diving with SEO Audits","url":"https://foremostmedia.fireside.fm/episode-20-data-diving-with-seo-audits","content_text":"In this episode, Evan Facinger and Jon Ballard guide you through the various kinds of SEO audits. They discuss technical audits, content strategies, backlinks, and creating effective SEO roadmaps.\n\nThe Importance of SEO Auditing in 2024\n\nHosts Evan Facinger and Jon Ballard dive deep into the world of SEO audits. As we step into a new year, they explore the significance of understanding and prioritizing different types of SEO audits, including technical, content, and competitor analysis. Evan and Jon discuss the complexities of technical SEO audits, emphasizing the importance of site crawlability, page speed, and the structure of a website in the eyes of search engines like Google. They also tackle common misconceptions and strategies around disavowing toxic backlinks, highlighting the nuanced opinions within the SEO community. As they shift focus to content and keyword analysis, our hosts provide valuable insights on identifying and leveraging fringe keywords, and the impact of on-page optimizations. This episode is not just about identifying problems through audits but also about developing actionable roadmaps to improve SEO performance. Whether you're a seasoned professional or new to the world of SEO, join Evan and Jon for a comprehensive guide through the intricate landscape of SEO audits.\n\nOur Free SEO Audit\n\nTimestamps:\n\n\n0:00 Intro\n1:49 The Many Types of SEO Audits\n2:29 What Goes Into a Technical SEO Audit\n3:56 Holding Technical SEO and Content in Tension\n5:40 Importance of Site Structure\n6:45 Schema Markup and Structured Data\n7:22 Local VS National/International SEO\n8:54 Disavowing Toxic Backlinks?\n12:23 Content Gap Analysis is King\n14:23 Importance of Fringe Keywords\n16:57 How Often to Perform Site Audits\n19:29 Audit Informed On-Page Optimization\n21:00 Create a Prioritized Plan\n22:23 Foremost's Free Audit Offer\n23:19 Who's Wife Listens to the Podcast?\n24:00 Outro\n\n\nFind more marketing insights and show notes here","content_html":"In this episode, Evan Facinger and Jon Ballard guide you through the various kinds of SEO audits. They discuss technical audits, content strategies, backlinks, and creating effective SEO roadmaps.
\n\nHosts Evan Facinger and Jon Ballard dive deep into the world of SEO audits. As we step into a new year, they explore the significance of understanding and prioritizing different types of SEO audits, including technical, content, and competitor analysis. Evan and Jon discuss the complexities of technical SEO audits, emphasizing the importance of site crawlability, page speed, and the structure of a website in the eyes of search engines like Google. They also tackle common misconceptions and strategies around disavowing toxic backlinks, highlighting the nuanced opinions within the SEO community. As they shift focus to content and keyword analysis, our hosts provide valuable insights on identifying and leveraging fringe keywords, and the impact of on-page optimizations. This episode is not just about identifying problems through audits but also about developing actionable roadmaps to improve SEO performance. Whether you're a seasoned professional or new to the world of SEO, join Evan and Jon for a comprehensive guide through the intricate landscape of SEO audits.
\n\nFind more marketing insights and show notes here
","summary":"Hosts Evan Facinger and Jon Ballard dive deep into the world of SEO audits. They explore the significance of understanding and prioritizing different types of SEO audits, including technical, content, and competitor analysis. Evan and Jon discuss the complexities of technical SEO audits, emphasizing the importance of site crawlability, page speed, and the structure of a website in the eyes of search engines like Google. They also tackle common misconceptions and strategies around disavowing toxic backlinks, highlighting the nuanced opinions among marketers. Our hosts provide valuable insights on identifying and leveraging fringe keywords, and the impact of on-page optimizations.","date_published":"2024-01-30T13:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/aa361304-f6dd-496b-8fbb-0277afd770bc/7b2a7fd4-d113-445e-8bea-e3ed4310420d.mp3","mime_type":"audio/mpeg","size_in_bytes":18043728,"duration_in_seconds":1461}]},{"id":"ed6ee994-19ae-4020-927c-ec0a875ad1fa","title":"2023 in Review: AI and the Future of Marketing","url":"https://foremostmedia.fireside.fm/episode-19-2023-ai-and-the-future-of-marketing","content_text":"Let's take a look back on one of the most chaotic years for marketing, 2023 and look ahead to 2024. Short Form Video, Voice Search, and of course, AI became extremely important for the industry going forward.\n\nThe Greatest Year of Change in Marketing History\n\nJoin Evan Facinger and Jon Ballard as they reflect on all of the crazy changes that came to the marketing industry in 2023. Since the creation of the internet, we have never seen any single year bring more massive changes to the marketing industry than this one. AI, while extremely useful, has been used by many as a new way to farm content. Short Form Video has officially taken center stage as something businesses can no longer ignore thanks to YouTube Shorts, TikTok, and other social medias. GA4 has fully replaced Universal Analytics. Voice Search has become normalized in the average household. There's so much to learn from last year and even more to adapt to and look forward to in this year to come.\n\nTimestamps:\n\n\n0:00 Intro\n2:31 Dos & Don'ts for Using AI Properly\n6:25 Search Generative Experience in its Infancy\n13:40 Short Form Video Competing with Google for Searches\n15:43 Don't Neglect the Basics in Pursuit of the New and Shiny\n17:17 UA is Done, GA4 is Here\n17:58 Voice Search & Long Tail Keywords\n19:49 Keep Your Google My Business Profile Updated\n20:59 Final Thoughts\n\n\nFind more marketing insights and show notes here","content_html":"Let's take a look back on one of the most chaotic years for marketing, 2023 and look ahead to 2024. Short Form Video, Voice Search, and of course, AI became extremely important for the industry going forward.
\n\nJoin Evan Facinger and Jon Ballard as they reflect on all of the crazy changes that came to the marketing industry in 2023. Since the creation of the internet, we have never seen any single year bring more massive changes to the marketing industry than this one. AI, while extremely useful, has been used by many as a new way to farm content. Short Form Video has officially taken center stage as something businesses can no longer ignore thanks to YouTube Shorts, TikTok, and other social medias. GA4 has fully replaced Universal Analytics. Voice Search has become normalized in the average household. There's so much to learn from last year and even more to adapt to and look forward to in this year to come.
\n\nFind more marketing insights and show notes here
","summary":"Join Evan Facinger and Jon Ballard as they reflect on the changes that came to marketing in 2023. AI, while extremely useful, has been used by many as a new way to farm content. Short Form Video has officially taken center stage as something businesses can no longer ignore. GA4 has fully replaced Universal Analytics. Voice Search has become normalized in the average household. There's so much to learn from last year and even more to adapt to in this year to come.","date_published":"2024-01-03T12:30:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/aa361304-f6dd-496b-8fbb-0277afd770bc/ed6ee994-19ae-4020-927c-ec0a875ad1fa.mp3","mime_type":"audio/mpeg","size_in_bytes":16924273,"duration_in_seconds":1346}]},{"id":"9bacbfae-560c-4c9f-89ac-742bb2c27e0c","title":"Website Maintenance: Updating CMS and SEO Impacts","url":"https://foremostmedia.fireside.fm/episode-18-website-maintenance-updating-cms-and-seo-impacts","content_text":"In this episode we talked about website maintenance, site security, and how staying up to date can help your UX and SEO. Learn how to prevent a security breach while boosting your site and your rankings.\n\nThe Critical Role of Website Maintenance \n\nJoin Evan Facinger and Jon Ballard in this episode as they delve into the crucial world of website maintenance, shedding light on the paramount importance of keeping content management systems (CMS) up-to-date. With a spotlight on the risks associated with using outdated platforms like WordPress, the duo emphasizes the potential security vulnerabilities and their impact on your website's safety. The conversation extends to the vital role of regular maintenance in search engine optimization (SEO) and enhancing user experience (UX). Evan and Jon provide insightful recommendations on initiating discussions with website developers, setting budgetary considerations for ongoing updates, and the potential vulnerabilities within website backups. Tune in for expert advice on the significance of professional management in ensuring the security and seamless functionality of your online presence.\n\nTimestamps:\n\n\n0:00 Intro\n0:54 Why You Should Maintain Your Website\n2:25 The Target on Wordpress' Back\n4:53 Hacking Goes Beyond Wordpress\n8:00 Boosting Your Website Performance for SEO and UX\n10:23 Frequency and Costs of Website Maintenance\n12:32 When to Rely on Backing Up Your Website \n14:00 The Panama Papers Horror Story\n16:15 Outro\n\n\nFind more marketing insights and show notes here","content_html":"In this episode we talked about website maintenance, site security, and how staying up to date can help your UX and SEO. Learn how to prevent a security breach while boosting your site and your rankings.
\n\nJoin Evan Facinger and Jon Ballard in this episode as they delve into the crucial world of website maintenance, shedding light on the paramount importance of keeping content management systems (CMS) up-to-date. With a spotlight on the risks associated with using outdated platforms like WordPress, the duo emphasizes the potential security vulnerabilities and their impact on your website's safety. The conversation extends to the vital role of regular maintenance in search engine optimization (SEO) and enhancing user experience (UX). Evan and Jon provide insightful recommendations on initiating discussions with website developers, setting budgetary considerations for ongoing updates, and the potential vulnerabilities within website backups. Tune in for expert advice on the significance of professional management in ensuring the security and seamless functionality of your online presence.
\n\nFind more marketing insights and show notes here
","summary":"Join Evan Facinger and Jon Ballard in this episode as they delve into the crucial world of website maintenance, shedding light on the paramount importance of keeping content management systems (CMS) up-to-date. With a spotlight on the risks associated with using outdated platforms like WordPress, the duo emphasizes the potential security vulnerabilities and their impact on your website's safety.","date_published":"2023-12-06T12:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/aa361304-f6dd-496b-8fbb-0277afd770bc/9bacbfae-560c-4c9f-89ac-742bb2c27e0c.mp3","mime_type":"audio/mpeg","size_in_bytes":13097725,"duration_in_seconds":1018}]},{"id":"6d2491d3-d3e0-4e2a-a2a3-f1e4e278c94f","title":"What to do When Your Google Rankings Drop","url":"https://foremostmedia.fireside.fm/episode-17-what-to-do-when-your-google-rankings-drop","content_text":"Welcome back to the Foremost Media Marketing Chat Podcast! In this episode we had a chat about algorithm volatility, drops in rankings, and strategies for investigating, diagnosing, and fixing these issues. What should you do when you start to lose the Google rankings you once had? We're here to help.\n\nSolutions for Drops in Rankings\n\nJoin Evan Facinger and Jon Ballard in this timely episode as they unravel the mysteries behind sudden drops in Google rankings. From analyzing data in your various SEO tools to keeping up with your competition, we provide actionable insights to revive your SEO game. Learn about the crucial role of fresh content, backlinks, and the balance between organic SEO and pay-per-click advertising.\n\nTime Stamps:\n\n\n0:00 Introduction\n1:22 Use tools to dive into the data\n2:43 Why rankings drop\n4:52 Are your competitors outranking you?\n6:18 The importance of backlinks\n8:14 Content made with the right intentions\n9:53 Pay-Per-Click & Infinite scroll\n12:28 Farewell and outro\n\n\nFind more marketing insights and show notes here","content_html":"Welcome back to the Foremost Media Marketing Chat Podcast! In this episode we had a chat about algorithm volatility, drops in rankings, and strategies for investigating, diagnosing, and fixing these issues. What should you do when you start to lose the Google rankings you once had? We're here to help.
\n\nJoin Evan Facinger and Jon Ballard in this timely episode as they unravel the mysteries behind sudden drops in Google rankings. From analyzing data in your various SEO tools to keeping up with your competition, we provide actionable insights to revive your SEO game. Learn about the crucial role of fresh content, backlinks, and the balance between organic SEO and pay-per-click advertising.
\n\nFind more marketing insights and show notes here
","summary":"Welcome back to the Foremost Media Marketing Chat Podcast! In this episode we had a chat about algorithm volatility, drops in rankings, and strategies for investigating, diagnosing, and fixing these issues. What should you do when you start to lose the Google rankings you once had? We're here to help.","date_published":"2023-11-20T11:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/aa361304-f6dd-496b-8fbb-0277afd770bc/6d2491d3-d3e0-4e2a-a2a3-f1e4e278c94f.mp3","mime_type":"audio/mpeg","size_in_bytes":11252548,"duration_in_seconds":780}]},{"id":"90c39cfd-7cf7-4ad0-a0b9-1a451591c9d0","title":"How to Win Over Millennials w/ Nikki Johnson of Domino","url":"https://foremostmedia.fireside.fm/episode-16-how-to-win-over-millennials-with-nikki-johnson-of-domino","content_text":"Welcome back to the Foremost Media Marketing Chat Podcast! In this episode we spoke with Nikki Johnson, the director of marketing over at Domino North America. Nikki is a high risk, high reward marketer who's been in the game for over 2 1/2 decades and has quite a few successes under her belt. So many, in fact, that Jon Ballard called Domino \"one of the best marketing companies out there\". Today she spoke on how to engage the Millennial buyer, adding the human element to manufacturing, and a particular win involving Foremost Media, a trade show, and Guitar Hero!\n\nMarketing to Millennials\n\nMillennials have been in the workforce for some time and now they're becoming your primary buyers. So, what can we learn from them and about them in order to better our messaging toward them. Nikki talks about exactly this in detail in today's episode. Firstly, Millennials prioritize building relationships and relationships are built on trust and shared value systems. Demonstrating that you are worth trusting and that you're company is one built on virtue is paramount. Learn all this and more by listening in to the 16th episode of the Foremost Media marketing chat podcast\n\nTime Stamps:\n\n\n0:00 Introduction\n1:27 FoxJet Guitar Hero trade show booth\n5:00 We're still marketing to individuals\n7:13 Millennials are the new buyer\n8:45 How to market to Millennials\n15:14 What's your tech stack look like for compiling your information?\n17:24 The challenge of great manufacturing\n22:12 Proof, proof, and proof again!\n25:11 Dare to be daring, risky, and different\n26:40 PACK EXPO trade show returns!\n29:19 Crazy ideas can bring things to the next level\n32:22 Respect the intelligence of your buyer\n35:05 Learn From the next generation\n\n\nResources Mentioned\n\nDomino North America\nSalesforce\nPardot\nGoogle Analytics\n\nFind more marketing insights and show notes here","content_html":"Welcome back to the Foremost Media Marketing Chat Podcast! In this episode we spoke with Nikki Johnson, the director of marketing over at Domino North America. Nikki is a high risk, high reward marketer who's been in the game for over 2 1/2 decades and has quite a few successes under her belt. So many, in fact, that Jon Ballard called Domino "one of the best marketing companies out there". Today she spoke on how to engage the Millennial buyer, adding the human element to manufacturing, and a particular win involving Foremost Media, a trade show, and Guitar Hero!
\n\nMillennials have been in the workforce for some time and now they're becoming your primary buyers. So, what can we learn from them and about them in order to better our messaging toward them. Nikki talks about exactly this in detail in today's episode. Firstly, Millennials prioritize building relationships and relationships are built on trust and shared value systems. Demonstrating that you are worth trusting and that you're company is one built on virtue is paramount. Learn all this and more by listening in to the 16th episode of the Foremost Media marketing chat podcast
\n\nDomino North America
\nSalesforce
\nPardot
\nGoogle Analytics
Find more marketing insights and show notes here
","summary":"Welcome back to the Foremost Media Marketing Chat Podcast! In this episode we spoke with Nikki Johnson, the director of marketing over at Domino North America. Nikki is a high risk, high reward marketer who's been in the game for over 2 1/2 decades and has quite a few successes under her belt. So many, in fact, that Jon Ballard called Domino \"one of the best marketing companies out there\". Today she spoke on how to engage the Millenial buyer, her trade show successes, and a particular win involving Foremost, Coding, and Guitar Hero!","date_published":"2023-05-18T16:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/aa361304-f6dd-496b-8fbb-0277afd770bc/90c39cfd-7cf7-4ad0-a0b9-1a451591c9d0.mp3","mime_type":"audio/mpeg","size_in_bytes":25553157,"duration_in_seconds":2234}]},{"id":"eed029f3-11d6-4020-be1d-d3a70b4ec05f","title":"A to B on Marketing to the C-Suite w/ Laurie Andres of Nord Drivesystems","url":"https://foremostmedia.fireside.fm/episode-15-a-to-b-on-marketing-to-the-c-suite-with-laurie-andres-of-nord-drivesystems","content_text":"Welcome back to the Foremost Media Marketing Chat Podcast! In this episode we spoke with Laurie Andres, the marketing manager over at NORD Drivesystems. Originally in IT, she started doing freelance web design on the side. Eventually she made the switch and hasn't looked back! Today, she spoke with us on her interactions with the C-suite, how easy rich media content can be, and how to do social media right! (and that comes from experience)\n\nTime Stamps:\n\n\n0:00 - Introduction\n3:08 - Marketing 101\n8:17 - Rich Media Video Content/Nord's LinkedIn Success\n14:13 - You need to have a plan\n15:14 - The challenge of marketing budgets\n19:04 - When you approach a C-suite about extra budget, how important are the ROI numbers?\n22:42 - Affiliated Distributors Success\n26:00 - Laurie's Marketing Resources\n29:41 - Are there any marketing successes that you're most proud of so far?\n32:38 - The problems with going a 100% digital\n35:41 - Nord's digital marketing expansion\n39:04 - Data and reports are not the end all be all for everything\n43:26 - Parting Insights\n\n\nResources Mentioned:\n\n\nThe Association of Strategic Marketing\nSocial Media Today\nHubSpot Marketing Blog\nContent Marketing Institute\nForemost Media Blog\n\n\nFind more marketing insights and show notes here.","content_html":"Welcome back to the Foremost Media Marketing Chat Podcast! In this episode we spoke with Laurie Andres, the marketing manager over at NORD Drivesystems. Originally in IT, she started doing freelance web design on the side. Eventually she made the switch and hasn't looked back! Today, she spoke with us on her interactions with the C-suite, how easy rich media content can be, and how to do social media right! (and that comes from experience)
\n\nFind more marketing insights and show notes here.
","summary":"Welcome back to the Foremost Media Marketing Chat Podcast! In this episode we spoke with Laurie Andres, the marketing manager over at NORD Drivesystems. Originally in IT, she started doing freelance web design on the side. Eventually she made the switch and hasn't looked back! Today, she spoke with us on her interactions with the C-suite, how easy rich media content can be, and how to do social media right! (and that comes from experience)","date_published":"2023-04-05T15:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/aa361304-f6dd-496b-8fbb-0277afd770bc/eed029f3-11d6-4020-be1d-d3a70b4ec05f.mp3","mime_type":"audio/mpeg","size_in_bytes":30216890,"duration_in_seconds":2678}]},{"id":"99548a7e-e233-4c71-8b48-b9fa9ab69596","title":"Navigating a New Internet w/ Kevin Pawlowski of Chemtronics/Techspray","url":"https://foremostmedia.fireside.fm/navigating-a-new-internet-with-kevin-pawlowski-of-chemtronics-techspray","content_text":"Welcome to the new and improved Foremost Media Marketing Chat Podcast where we interview some of the most infuential marketers in the manufacturing space to get some of their invaluable insight in both respective industries! In this episode we spoke with Kevin Pawlowski, the marketing and communications manager over at ITW Contamination Control Electronics/Chemtronics/Techspray. He's been in the industry for over 30 years and has done quite a bit ranging from being the first to market on a florist system before digital marketing existed to buying 1,000 magic 8-balls!\n\nTime Stamps:\n\n0:00 - Introduction\n2:03 - The New Internet\n4:51 - Privacy as the Biggest Challenge to Marketers\n12:52 - \"The Father of Spam\"\n15:33 - Continuity is key for a successful marketing program\n24:43 - The Magic 8ball Story\n29:09 - Anything you want to leave us with?\n30:40 - Jon joins in\n34:38 - Goodbye\n\nResources Mentioned:\n\nFind more marketing insights and show notes here.","content_html":"Welcome to the new and improved Foremost Media Marketing Chat Podcast where we interview some of the most infuential marketers in the manufacturing space to get some of their invaluable insight in both respective industries! In this episode we spoke with Kevin Pawlowski, the marketing and communications manager over at ITW Contamination Control Electronics/Chemtronics/Techspray. He's been in the industry for over 30 years and has done quite a bit ranging from being the first to market on a florist system before digital marketing existed to buying 1,000 magic 8-balls!
\n\n0:00 - Introduction
\n2:03 - The New Internet
\n4:51 - Privacy as the Biggest Challenge to Marketers
\n12:52 - "The Father of Spam"
\n15:33 - Continuity is key for a successful marketing program
\n24:43 - The Magic 8ball Story
\n29:09 - Anything you want to leave us with?
\n30:40 - Jon joins in
\n34:38 - Goodbye
Find more marketing insights and show notes here.
","summary":"In this episode we spoke with Kevin Pawlowski, the marketing and communications manager over at ITW Contamination Control Electronics/Chemtronics/Techspray on what it means to be a marketing professional in the manufacturing industry, why he's called \"The Father of Spam\", and the changes in digital marketing over the course of 30 years!","date_published":"2023-02-22T16:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/aa361304-f6dd-496b-8fbb-0277afd770bc/99548a7e-e233-4c71-8b48-b9fa9ab69596.mp3","mime_type":"audio/mpeg","size_in_bytes":21195028,"duration_in_seconds":2114}]},{"id":"d27d9bb8-b960-4f0d-b15f-c4dbaa43932d","title":"Realizing ROI w/ Jessica Jacobson of Apache Stainless","url":"https://foremostmedia.fireside.fm/episode-13-realizing-roi-with-jessica-jacobson-of-apache-stainless","content_text":"We're changing up our style here at Foremost Media by interviewing some of the most infuential marketers in the manufacturing space and getting some of their invaluable insight! In this episode we spoke with Jessica Jacobson, the marketing and communications manager over at Apache Stainless Equipment Corporation. She's been in the industry for over 30 years and has an uncountable number of successes in that time and has built up quite the resume of marketing wisdom. Today, we're talking about her time in Apache, advice on trade shows, and how to always have a mind on ROI in all your marketing efforts.\n\nTime Stamps:\n\n0:00 - Introduction \n1:48 - B2B versus B2C \n5:02 - Employer Branding \n6:42 - Invest in the methodology and the philosophy of sound marketing practices\n8:16 - Marketers need to be able to articulate about their technical products\n10:28 - Caterpillar Success Story\n12:18 - Where are you getting your marketing information from?\n14:17 - Jessica's eBooks\n15:45 - Consider the cost and your return on investment/Tradeshows\n20:22 - Social Media\n22:00 - You just don't have to spend a million dollars to get good marketing efforts\n25:04 - Goodbye\n\nResources Mentioned:\n\n\n\"No Ego\" by Cy Wakeman\n\"Yes Ma'am, No Sir: The 12 Essential Steps for Success in Life\" by Coach Carter\n\n\nFind more marketing insights and show notes here.","content_html":"We're changing up our style here at Foremost Media by interviewing some of the most infuential marketers in the manufacturing space and getting some of their invaluable insight! In this episode we spoke with Jessica Jacobson, the marketing and communications manager over at Apache Stainless Equipment Corporation. She's been in the industry for over 30 years and has an uncountable number of successes in that time and has built up quite the resume of marketing wisdom. Today, we're talking about her time in Apache, advice on trade shows, and how to always have a mind on ROI in all your marketing efforts.
\n\n0:00 - Introduction
\n1:48 - B2B versus B2C
\n5:02 - Employer Branding
\n6:42 - Invest in the methodology and the philosophy of sound marketing practices
\n8:16 - Marketers need to be able to articulate about their technical products
\n10:28 - Caterpillar Success Story
\n12:18 - Where are you getting your marketing information from?
\n14:17 - Jessica's eBooks
\n15:45 - Consider the cost and your return on investment/Tradeshows
\n20:22 - Social Media
\n22:00 - You just don't have to spend a million dollars to get good marketing efforts
\n25:04 - Goodbye
Find more marketing insights and show notes here.
","summary":"In this episode we spoke with Jessica Jacobson, the marketing communications manager over at Apache Stainless on what it means to be a marketing professional in the manufacturing industry. She added a lot of great insight on the pros and cons of trade shows, using an ROI calculator in her marketing efforts, and much more!","date_published":"2023-01-11T15:15:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/aa361304-f6dd-496b-8fbb-0277afd770bc/d27d9bb8-b960-4f0d-b15f-c4dbaa43932d.mp3","mime_type":"audio/mpeg","size_in_bytes":16148936,"duration_in_seconds":1546}]},{"id":"39eeaaf0-687f-4ec2-85f5-c368983c998f","title":"Preparing for a Successful Manufacturing Website Redesign","url":"https://foremostmedia.fireside.fm/foremost-mfg-website-redesign-podcast","content_text":"Thinking about revamping your manufacturing website? Your website is a reflection of your business that is meant to grow with you. In fact, the average lifespan of a website is estimated to be between three to five years. Your goals evolve and so should your website. \n\nCareful and strategic planning is critical to be certain the money and time you invest in your new website will produce the ROI you need. This episode, Jon and Evan will guide you through everything you need to know to have a successful website redesign and questions you should be asking your website partners. \n\nTime Stamps:\n\n\n0:00 - Intro\n1:35 - Where do you start when you’re ready to redesign?\n6:45 - Why are you redesigning your website? \n10:00 - Does your website have a long-term strategy? \n17:20 - How long does a website take to build from start to finish? \n\n\nResources Mentioned:\n\n\nGoogle Analytics\nGoogle Search Console\nComplete Workbook for Website Redesign\nStep by Step Instructions for Manufacturing Website Redesign\n\n\nFind more marketing insights and show notes here.","content_html":"Thinking about revamping your manufacturing website? Your website is a reflection of your business that is meant to grow with you. In fact, the average lifespan of a website is estimated to be between three to five years. Your goals evolve and so should your website.
\n\nCareful and strategic planning is critical to be certain the money and time you invest in your new website will produce the ROI you need. This episode, Jon and Evan will guide you through everything you need to know to have a successful website redesign and questions you should be asking your website partners.
\n\nFind more marketing insights and show notes here.
","summary":"Your website is a reflection of your business that is meant to grow with you. In fact, the average lifespan of a website is estimated to be between three to five years. Your goals evolve and so should your website. This episode will guide you through everything you need to know to have a successful website redesign for your manufacturing company.","date_published":"2021-04-09T11:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/aa361304-f6dd-496b-8fbb-0277afd770bc/39eeaaf0-687f-4ec2-85f5-c368983c998f.mp3","mime_type":"audio/mpeg","size_in_bytes":18488592,"duration_in_seconds":1452}]},{"id":"04003773-7682-4301-88c5-bbcb92a072d8","title":"Are You in Control of Your Website? ","url":"https://foremostmedia.fireside.fm/foremost-hosted-vs-open-source-podcast","content_text":"Your website is the lifeline of your business. \n\nBut what happens when it's eliminated without any sort of notice? \n\nIn this episode, we’re discussing a rather timely topic. Recently, more and more hosted platforms, like Shopify, have pulled content and businesses without any warning. This is quite terrifying and concerning especially for companies dependent on eCommerce sales. Luckily, there are things we can do to avoid this. \n\nSome topics we chat through:\n\n\nOpen Source VS. Hosted Platform\nThings to consider to ensure you have control over your assets\nWhere your target market could be instead of hosted platforms\n\n\nLet us help and review your current platform to ensure you own your assets.\n\nFind more marketing insights and show notes here","content_html":"Your website is the lifeline of your business.
\n\nBut what happens when it's eliminated without any sort of notice?
\n\nIn this episode, we’re discussing a rather timely topic. Recently, more and more hosted platforms, like Shopify, have pulled content and businesses without any warning. This is quite terrifying and concerning especially for companies dependent on eCommerce sales. Luckily, there are things we can do to avoid this.
\n\nLet us help and review your current platform to ensure you own your assets.
\n\nFind more marketing insights and show notes here
","summary":"In this episode, we’re discussing a rather timely topic. Recently, more and more hosted platforms, like Shopify, have pulled content and businesses without any warning. Quite terrifying and concerning especially for companies dependent on eCommerce sales. Luckily, there are things we can do to avoid this. ","date_published":"2021-01-15T06:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/aa361304-f6dd-496b-8fbb-0277afd770bc/04003773-7682-4301-88c5-bbcb92a072d8.mp3","mime_type":"audio/mpeg","size_in_bytes":7506396,"duration_in_seconds":584}]},{"id":"3446d61b-ef82-4871-9580-30a8ac9c84d6","title":"Women In Manufacturing | Interview with Mavens of Manufacturing","url":"https://foremostmedia.fireside.fm/foremost-mavens-of-manufacturing-podcast","content_text":"Today we’re chatting about all things manufacturing. We’ve been helping manufacturing companies with their marketing for over 15 years. Manufacturing is a vital part of our economy, but it’s often overlooked by job seekers and modern lead generation strategies. \n\nMeaghan Ziemba joins us this episode to share how she is bringing awareness to the industry. Meaghan has been involved in the manufacturing industry for the last 15 years and recently launched a live broadcast combining women empowerment, brand storytelling and personal journeys in the industry called Mavens of Manufacturing. \n\nJob opportunities are on the rise. Though there is a gap in skills. Diversifying the manufacturing industry is so important to prepare the industry for continued success. Ready to learn more? Join Jon, Evan, and Meaghan as they candidly talk about creative marketing to diversify the manufacturing industry. \n\nTime Stamps:\n\n\n0:00 - Intro\n1:04 - Mavens of Manufacturing story\n6:52 - Difficulties of starting a podcast\n8:20 - CEANCI as the first guest\n9:37 - Future female guests\n11:50 - Mavens of Manufacturing LinkedIn\n13:32 - Mavens of Manufacturing Youtube\n14:41 - Get involved in your local manufacturing community\n16:57 - Job availability in manufacturing\n19:54 - Closing info\n\n\nResources Mentioned:\n\n\n Mavens of Manufacturing LinkedIn\n Mavens of Manufacturing YouTube\n\n\nFind more marketing insights and show notes here","content_html":"Today we’re chatting about all things manufacturing. We’ve been helping manufacturing companies with their marketing for over 15 years. Manufacturing is a vital part of our economy, but it’s often overlooked by job seekers and modern lead generation strategies.
\n\nMeaghan Ziemba joins us this episode to share how she is bringing awareness to the industry. Meaghan has been involved in the manufacturing industry for the last 15 years and recently launched a live broadcast combining women empowerment, brand storytelling and personal journeys in the industry called Mavens of Manufacturing.
\n\nJob opportunities are on the rise. Though there is a gap in skills. Diversifying the manufacturing industry is so important to prepare the industry for continued success. Ready to learn more? Join Jon, Evan, and Meaghan as they candidly talk about creative marketing to diversify the manufacturing industry.
\n\nFind more marketing insights and show notes here
","summary":"Job opportunities are on the rise. Though there is a gap in skills. Diversifying the manufacturing industry is so important to prepare the industry for continued success. Ready to learn more? Join Jon, Evan, and Meaghan as they candidly talk about creative marketing to diversify the manufacturing industry. ","date_published":"2020-12-09T05:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/aa361304-f6dd-496b-8fbb-0277afd770bc/3446d61b-ef82-4871-9580-30a8ac9c84d6.mp3","mime_type":"audio/mpeg","size_in_bytes":15135336,"duration_in_seconds":1306}]},{"id":"07a4230b-6887-4089-af2d-917cd224f2be","title":"Everything You Need to Know About ADA Website Compliance","url":"https://foremostmedia.fireside.fm/foremost-ada-compliance-podcast","content_text":"If you have a website, this is a must-listen. Website ADA compliance is a hot topic. Rather than just take our word for it, we brought Michael Davis, J.D. into the conversation to share his expertise. Michael is an attorney at Nowlan & Mouat and specializes in corporate work. Website ADA compliance is something everyone should have on their radar sooner than later. We walk through case studies, frequently asked questions, and best practices to protect your company from lawsuits.\n\nTime Stamps:\n\n\n0:00 - Intro\n3:20 - What is ADA compliance when it comes to websites?\n7:00 - Why you should be concerned.\n15:00 - The impact a non-compliant website can have on your business.\n\n\nResources Mentioned:\n\n\nCircuit Court Map \nNowlan & Mouat LLP \n\n\nFind more marketing insights and show notes at ForemostMedia.com","content_html":"If you have a website, this is a must-listen. Website ADA compliance is a hot topic. Rather than just take our word for it, we brought Michael Davis, J.D. into the conversation to share his expertise. Michael is an attorney at Nowlan & Mouat and specializes in corporate work. Website ADA compliance is something everyone should have on their radar sooner than later. We walk through case studies, frequently asked questions, and best practices to protect your company from lawsuits.
\n\nFind more marketing insights and show notes at ForemostMedia.com
","summary":"If you have a website, this is a must-listen. Website ADA compliance is a hot topic. Rather than just take our word for it, we brought Michael Davis, J.D. into the conversation to share his expertise. Michael is an attorney at Nowlan & Mouat and specializes in corporate work. Website ADA compliance is something everyone should have on their radar sooner than later. We walk through case studies, frequently asked questions, and best practices to protect your company from lawsuits.","date_published":"2020-09-18T10:30:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/aa361304-f6dd-496b-8fbb-0277afd770bc/07a4230b-6887-4089-af2d-917cd224f2be.mp3","mime_type":"audio/mpeg","size_in_bytes":20688696,"duration_in_seconds":1823}]},{"id":"09cd9f02-34fe-43a3-b599-a2d58b5c90d9","title":"Choosing an Agency For Your Website Redesign","url":"https://foremostmedia.fireside.fm/foremost-choosinganagency-podcast","content_text":"When it comes to choosing an agency the options can seem endless. Redesigning a website is a huge investment. It’s so important to partner with the right team to set yourself up for success. You want a website that will produce the results you need on top of getting a good looking website. If you’re in the market for a website redesign, this episode is for you. Let this episode serve as a guide to help you develop the right questions to ask agencies. \n\nTime Stamps:\n\n\n00:00 - Intro\n03:16 - Why it’s important to understand what’s already work before a redesign\n05:00 - Know your why when choosing a content management system (CMS)\n10:15 - Qualities in an agency you don’t want to forget.\n\n\nResources Mentioned:\n\n\nGuide to Website Redesign\n How to Compare Web Development Companies\n CMS Comparison\n\n\nFind more marketing insights and show notes at ForemostMedia.com","content_html":"When it comes to choosing an agency the options can seem endless. Redesigning a website is a huge investment. It’s so important to partner with the right team to set yourself up for success. You want a website that will produce the results you need on top of getting a good looking website. If you’re in the market for a website redesign, this episode is for you. Let this episode serve as a guide to help you develop the right questions to ask agencies.
\n\nFind more marketing insights and show notes at ForemostMedia.com
","summary":"When it comes to choosing an agency, the options can seem endless. Redesigning a website is a huge investment. It’s so important to partner with the right team to set yourself up for success. You want a website that will produce the results you need on top of getting a good looking website. If you’re in the market for a website redesign, this episode is for you. Let this episode serve as a guide to help you develop the right questions to ask agencies. ","date_published":"2020-08-21T04:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/aa361304-f6dd-496b-8fbb-0277afd770bc/09cd9f02-34fe-43a3-b599-a2d58b5c90d9.mp3","mime_type":"audio/mpeg","size_in_bytes":18569515,"duration_in_seconds":1394}]},{"id":"b22e609b-f236-41bf-b606-3099200474da","title":"Core Web Vitals & How to Prepare for the Update","url":"https://foremostmedia.fireside.fm/foremost-corewebvitals-podcast","content_text":"In this episode, we’re talking about Core Web Vitals with Noah Lamson. Noah is our go-to guy for technical SEO. Google recently announced a new ranking signal, Core Web Vitals. This signal is going to place more emphasis on the importance of user experience, mobile responsiveness, and quality content. The update is expected to go live in 2021. Listen for practical insights on how to prepare your website for the update. \n\nTime Stamps:\n\n\n00:00 - Intro\n02:06 - Overview of Google Core Web Vitals.\n05:20 - What Google Core Web Vitals look at, specifically.\n10:03 - How to prepare your website for this update.\n\n\nResources Mentioned:\n\n\nGTmetrix\nLighthouse Report\n\n\nYou can connect with Noah on LinkedIn here.\n\nFind more marketing insights and show notes at ForemostMedia.com","content_html":"In this episode, we’re talking about Core Web Vitals with Noah Lamson. Noah is our go-to guy for technical SEO. Google recently announced a new ranking signal, Core Web Vitals. This signal is going to place more emphasis on the importance of user experience, mobile responsiveness, and quality content. The update is expected to go live in 2021. Listen for practical insights on how to prepare your website for the update.
\n\nYou can connect with Noah on LinkedIn here.
\n\nFind more marketing insights and show notes at ForemostMedia.com
","summary":"In this episode, we’re talking about Core Web Vitals with Noah Lamson. Noah is our go-to guy for technical SEO. Google recently announced a new ranking signal, Core Web Vitals. This signal is going to place more emphasis on the importance of user experience, mobile responsiveness, and quality content. The update is expected to go live in 2021.","date_published":"2020-08-07T07:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/aa361304-f6dd-496b-8fbb-0277afd770bc/b22e609b-f236-41bf-b606-3099200474da.mp3","mime_type":"audio/mpeg","size_in_bytes":11621441,"duration_in_seconds":910}]},{"id":"f8a4f631-3640-4447-9e08-17c77bc07354","title":"Top Investments You Can Make When Starting a Business with Jessica Walker","url":"https://foremostmedia.fireside.fm/foremost-jessicawalker-podcast","content_text":"Jessica Walker is the CEO of Care Sherpa. She’s a marketer by chance, data geek, and business strategist. We’re so excited to have her as our first guest. Today, we’re geeking out on data and leads with Jessica. Hear her entrepreneurial journey and the top investments you can make when just getting started.\n\nTime Stamps:\n\n\n00:00 - Intro\n04:57 - How many touch points does it take to become a lead.\n08:32 - Top investments you can make when getting started.\n11:20 - Jessica’s best lead sources.\n13:16 - The Alpaca Spirit Animal\n14:35 - The business survival strategy for COVID.\n16:26 - Psychology of the buyer\n18:14 - Jessica's final tip\n\n\nLinks:\n\nYou can connect with Jessica on LinkedIn here. \n\nFind more marketing insights and show notes at ForemostMedia.com","content_html":"Jessica Walker is the CEO of Care Sherpa. She’s a marketer by chance, data geek, and business strategist. We’re so excited to have her as our first guest. Today, we’re geeking out on data and leads with Jessica. Hear her entrepreneurial journey and the top investments you can make when just getting started.
\n\nYou can connect with Jessica on LinkedIn here.
\n\nFind more marketing insights and show notes at ForemostMedia.com
","summary":"Jessica Walker is the CEO of Care Sherpa. She’s a marketer by chance, data geek, and business strategist. We’re so excited to have her as our first guest. Today, we’re geeking out on data and leads with Jessica. Hear her entrepreneurial journey and the top investments you can make when just getting started. ","date_published":"2020-07-31T07:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/aa361304-f6dd-496b-8fbb-0277afd770bc/f8a4f631-3640-4447-9e08-17c77bc07354.mp3","mime_type":"audio/mpeg","size_in_bytes":16675034,"duration_in_seconds":1249}]},{"id":"bf13abbf-2f7f-48b2-b7f6-bcdece89a5e8","title":"Implementing Marketing Automation and Drip Programs in Your Business ","url":"https://foremostmedia.fireside.fm/foremost-automation-podcast","content_text":"Marketing automation and drip programs are what we’re chatting all about in today’s episode. While monthly newsletters are great, new contacts are only seeing information after that point. Drip campaigns are sent on a certain time interval or based on a certain behavior. Listen to see how you can implement drip workflows and marketing automation in your business. \n\nBonus, you’ll find out just how close the Foremost Media office is to a train track. Brownie points if you let us know what timestamp you hear the train. \n\nTime Stamps:\n\n\n00:00 - Intro\n02:12 - Getting started with drip campaigns.\n07:33 - How marketing automation can improve your onboarding process.\n09:40 - Capitalize on engagement.\n\n\nResources Mentioned:\n\n\nMarketing Automation Defined \nManage Your Leads Effectively\n\n\nFind more marketing insights and show notes at ForemostMedia.com","content_html":"Marketing automation and drip programs are what we’re chatting all about in today’s episode. While monthly newsletters are great, new contacts are only seeing information after that point. Drip campaigns are sent on a certain time interval or based on a certain behavior. Listen to see how you can implement drip workflows and marketing automation in your business.
\n\nBonus, you’ll find out just how close the Foremost Media office is to a train track. Brownie points if you let us know what timestamp you hear the train.
\n\nFind more marketing insights and show notes at ForemostMedia.com
","summary":"Marketing automation and drip progress are what we’re chatting all about in today’s episode. While monthly newsletters are great, new contacts are only seeing information after that point. Drip campaigns are sent on a certain time interval or based on a certain behavior. Listen to see how you can implement drip workflows in your business. ","date_published":"2020-07-24T07:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/aa361304-f6dd-496b-8fbb-0277afd770bc/bf13abbf-2f7f-48b2-b7f6-bcdece89a5e8.mp3","mime_type":"audio/mpeg","size_in_bytes":10368576,"duration_in_seconds":890}]},{"id":"3e5d0e24-2319-4fc8-9354-7f152edef55f","title":"COVID-19 Marketing Strategies","url":"https://foremostmedia.fireside.fm/foremost-covid-marketing-podcast","content_text":"The Foremost Media Marketing Chat Podcast is going unfiltered. Ready, set, action. Staying relevant, today we’re talking through some COVID marketing strategies. Questions like: Are you open? Do I need a mask? Are hours the same? Can I call? These are the new normal these days and having your content updated can make or break your business. \n\nTime Stamps:\n\n\n00:00 - Intro\n02:23 - Are you potential customers getting the right information?\n05:44 - Talking about what you’re doing for COVID can actually help you get to the top of search results.\n07:10 - Marketing and advertising spend during a pandemic.\n\n\nResources Mentioned:\n\n\nGoogle My Business \nThe Benefits of Pay-Per-Click Marketing\nCOVID Marketing Guide\n\n\nFind more marketing insights and show notes at ForemostMedia.com","content_html":"The Foremost Media Marketing Chat Podcast is going unfiltered. Ready, set, action. Staying relevant, today we’re talking through some COVID marketing strategies. Questions like: Are you open? Do I need a mask? Are hours the same? Can I call? These are the new normal these days and having your content updated can make or break your business.
\n\nFind more marketing insights and show notes at ForemostMedia.com
","summary":"The Foremost Media Marketing Chat Podcast is going unfiltered. Ready, set, action. Staying relevant, today we’re talking through some COVID marketing strategies. Questions like: Are you open? Do I need a mask? Are hours the same? Can I call? are the new normal these days and having your content updated can make or break your business. ","date_published":"2020-07-13T16:45:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/aa361304-f6dd-496b-8fbb-0277afd770bc/3e5d0e24-2319-4fc8-9354-7f152edef55f.mp3","mime_type":"audio/mpeg","size_in_bytes":8303400,"duration_in_seconds":704}]},{"id":"6ac33b5d-678a-4988-be90-190b8eff4b86","title":"Tips for Redesigning your Website","url":"https://foremostmedia.fireside.fm/foremost-site-redesign-podcast","content_text":"Welcome back to the Foremost Media Marketing Chat Podcast. In this episode, we’re discussing challenges when redesigning a website while sharing actionable insights along the way. Bonus backlink building tip you don’t want to miss. \n\nTime Stamps:\n\n\n00:00 - Intro\n04:50 - 301 redirects and why they’re important\n10:04 - Pay attention to what’s driving traffic.\n\n\nResources Mentioned:\n\n\nGoogle Analytics\nGoogle Search Console\nGuide to Website Redesign \n\n\nFind more marketing insights and show notes at ForemostMedia.com","content_html":"Welcome back to the Foremost Media Marketing Chat Podcast. In this episode, we’re discussing challenges when redesigning a website while sharing actionable insights along the way. Bonus backlink building tip you don’t want to miss.
\n\nFind more marketing insights and show notes at ForemostMedia.com
","summary":"In this episode, we’re discussing challenges and providing actionable insights for when you are redesigning a website. Bonus backlink building tip you don’t want to miss. ","date_published":"2020-07-07T13:15:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/aa361304-f6dd-496b-8fbb-0277afd770bc/6ac33b5d-678a-4988-be90-190b8eff4b86.mp3","mime_type":"audio/mpeg","size_in_bytes":9202464,"duration_in_seconds":779}]},{"id":"b5f0f834-03e6-4611-bd26-38b627e26633","title":"Why CRO Is Important For Growing Your Business","url":"https://foremostmedia.fireside.fm/foremost-cro-podcast","content_text":"Welcome to another episode of the Foremost Media Marketing Chat Podcast with Jon Ballard and Evan Facinger. This, we’re talking all about conversion rate optimization or CRO. The big question to ask, how can we continue to grow a customer’s business if their site is already highly optimized? Here’s why CRO is an evolution of marketing. \n\nTime Stamps:\n\n\n00:00 - Intro\n01:38 - What is conversion rate optimization, exactly?\n08:03 - Example of CRO\n17:05 - Testing ideas you can implement.\n\n\nResources Mentioned:\n\n\nConversion Rate Optimization\nConversion Rate Calculator\nGrow Your Business With CRO\n\n\nFind more marketing insights and show notes at ForemostMedia.com","content_html":"Welcome to another episode of the Foremost Media Marketing Chat Podcast with Jon Ballard and Evan Facinger. This, we’re talking all about conversion rate optimization or CRO. The big question to ask, how can we continue to grow a customer’s business if their site is already highly optimized? Here’s why CRO is an evolution of marketing.
\n\nFind more marketing insights and show notes at ForemostMedia.com
","summary":"Welcome to another episode of the Foremost Media Marketing Chat Podcast with Jon Ballard and Evan Facinger. This, we’re talking all about conversion rate optimization or CRO. The big question to ask, how can we continue to grow a customer’s business if their site is already highly optimized? Here’s why CRO is an evolution of marketing. ","date_published":"2020-07-02T13:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/aa361304-f6dd-496b-8fbb-0277afd770bc/b5f0f834-03e6-4611-bd26-38b627e26633.mp3","mime_type":"audio/mpeg","size_in_bytes":17432625,"duration_in_seconds":1318}]},{"id":"2f714c6f-1b38-4050-9828-c8a3a7a967bc","title":"What To Expect From The Foremost Media Marketing Chat Podcast","url":"https://foremostmedia.fireside.fm/foremost-media-intro-podcast","content_text":"Welcome to the first episode of the Foremost Media Marketing Chat Podcast! Meet the voices behind the podcast, Jon Ballard and Evan Facinger. We run through the latest marketing trends while sharing actionable tips along the way. In this episode, learn about the latest Google algorithm update and the importance of capitalizing on content. \n\nFind more marketing insights and show notes at ForemostMedia.com\n\nTime Stamps:\n\n\n0:00 - Intro\n4:17 - Google’s broad core algorithm update.\n5:23 - Why your search volume may have increased.\n8:24 - The new reality on Google Shopping.\n","content_html":"Welcome to the first episode of the Foremost Media Marketing Chat Podcast! Meet the voices behind the podcast, Jon Ballard and Evan Facinger. We run through the latest marketing trends while sharing actionable tips along the way. In this episode, learn about the latest Google algorithm update and the importance of capitalizing on content.
\n\nFind more marketing insights and show notes at ForemostMedia.com
\n\n