web02.fireside.fm Wed, 29 Apr 2026 00:11:09 -0500 Fireside (https://fireside.fm) Foremost Media Marketing Chat - Episodes Tagged with “Advertising” https://foremostmedia.fireside.fm/tags/advertising Fri, 18 Sep 2020 10:30:00 -0500 Don’t waste your commute, workout, or whatever else you use Podcasts for by listening to some “marketer” drone on about nothing for 30 minutes. Jon Ballard and Evan Facinger from Foremost Media give you actionable marketing insights you can use to grow your business, advance your career, and make everyone you know jealous. <ul>Topics include: <li>Web Development</li> <li>Web Design</li> <li>Search Engine Optimization (SEO)</li> <li>Conversion Rate Optimization (CRO)</li> <li>Paid Advertising (Google Ads, LinkedIn Ads, Facebook Ads, etc.)</li> <li>Marketing Automation</li> <li>Manufacturing Marketing</li> <li>Lead Generation</li> <li>Amazon Marketing</li> <li>And more!</li> Shownotes and more available at <a href="https://foremostmedia.com">ForemostMedia.com</a> en-us episodic The Unfiltered Digital Marketing Podcast You Need To Be The Smartest Person In The Room Evan Facinger Don’t waste your commute, workout, or whatever else you use Podcasts for by listening to some “marketer” drone on about nothing for 30 minutes. Jon Ballard and Evan Facinger from Foremost Media give you actionable marketing insights you can use to grow your business, advance your career, and make everyone you know jealous. <ul>Topics include: <li>Web Development</li> <li>Web Design</li> <li>Search Engine Optimization (SEO)</li> <li>Conversion Rate Optimization (CRO)</li> <li>Paid Advertising (Google Ads, LinkedIn Ads, Facebook Ads, etc.)</li> <li>Marketing Automation</li> <li>Manufacturing Marketing</li> <li>Lead Generation</li> <li>Amazon Marketing</li> <li>And more!</li> Shownotes and more available at <a href="https://foremostmedia.com">ForemostMedia.com</a> no Evan Facinger efacinger@foremostmedia.com Everything You Need to Know About ADA Website Compliance https://foremostmedia.fireside.fm/foremost-ada-compliance-podcast 07a4230b-6887-4089-af2d-917cd224f2be Fri, 18 Sep 2020 10:30:00 -0500 Evan Facinger full Evan Facinger If you have a website, this is a must-listen. Website ADA compliance is a hot topic. Rather than just take our word for it, we brought Michael Davis, J.D. into the conversation to share his expertise. Michael is an attorney at Nowlan & Mouat and specializes in corporate work. Website ADA compliance is something everyone should have on their radar sooner than later. We walk through case studies, frequently asked questions, and best practices to protect your company from lawsuits. 30:23 no If you have a website, this is a must-listen. Website ADA compliance is a hot topic. Rather than just take our word for it, we brought Michael Davis, J.D. into the conversation to share his expertise. Michael is an attorney at Nowlan &amp; Mouat and specializes in corporate work. Website ADA compliance is something everyone should have on their radar sooner than later. We walk through case studies, frequently asked questions, and best practices to protect your company from lawsuits. Time Stamps: 0:00 - Intro 3:20 - What is ADA compliance when it comes to websites? 7:00 - Why you should be concerned. 15:00 - The impact a non-compliant website can have on your business. Resources Mentioned: Circuit Court Map (https://www.supremecourt.gov/about/Circuit%20Map.pdf) Nowlan &amp; Mouat LLP (https://nowlan.com/) Find more marketing insights and show notes at ForemostMedia.com (https://www.foremostmedia.com/resources/blog/posts?category=foremost-podcast) digital marketing, online marketing, web development, web design, website agency, ADA compliance website, wave analysis, website best practices, artificial intelligence, website tips, accessible website, DNN, DotNetNuke, nopCommerce, WordPress, website optimizaingmarketing, online marketing, web development, web design, website agency, ADA compliance website, wave analysis, website best practices, AI, website tips, accessible website, DNN, DotNetNuke, nopeCommerce, WordPress, website optimization If you have a website, this is a must-listen. Website ADA compliance is a hot topic. Rather than just take our word for it, we brought Michael Davis, J.D. into the conversation to share his expertise. Michael is an attorney at Nowlan & Mouat and specializes in corporate work. Website ADA compliance is something everyone should have on their radar sooner than later. We walk through case studies, frequently asked questions, and best practices to protect your company from lawsuits.

Time Stamps:

  • 0:00 - Intro
  • 3:20 - What is ADA compliance when it comes to websites?
  • 7:00 - Why you should be concerned.
  • 15:00 - The impact a non-compliant website can have on your business.

Resources Mentioned:

Find more marketing insights and show notes at ForemostMedia.com

]]> If you have a website, this is a must-listen. Website ADA compliance is a hot topic. Rather than just take our word for it, we brought Michael Davis, J.D. into the conversation to share his expertise. Michael is an attorney at Nowlan & Mouat and specializes in corporate work. Website ADA compliance is something everyone should have on their radar sooner than later. We walk through case studies, frequently asked questions, and best practices to protect your company from lawsuits.

Time Stamps:

  • 0:00 - Intro
  • 3:20 - What is ADA compliance when it comes to websites?
  • 7:00 - Why you should be concerned.
  • 15:00 - The impact a non-compliant website can have on your business.

Resources Mentioned:

Find more marketing insights and show notes at ForemostMedia.com

]]> Choosing an Agency For Your Website Redesign https://foremostmedia.fireside.fm/foremost-choosinganagency-podcast 09cd9f02-34fe-43a3-b599-a2d58b5c90d9 Fri, 21 Aug 2020 04:00:00 -0500 Evan Facinger full Evan Facinger When it comes to choosing an agency, the options can seem endless. Redesigning a website is a huge investment. It’s so important to partner with the right team to set yourself up for success. You want a website that will produce the results you need on top of getting a good looking website. If you’re in the market for a website redesign, this episode is for you. Let this episode serve as a guide to help you develop the right questions to ask agencies. 23:14 no When it comes to choosing an agency the options can seem endless. Redesigning a website is a huge investment. It’s so important to partner with the right team to set yourself up for success. You want a website that will produce the results you need on top of getting a good looking website. If you’re in the market for a website redesign, this episode is for you. Let this episode serve as a guide to help you develop the right questions to ask agencies.  Time Stamps: 00:00 - Intro 03:16 - Why it’s important to understand what’s already work before a redesign 05:00 - Know your why when choosing a content management system (CMS) 10:15 - Qualities in an agency you don’t want to forget. Resources Mentioned: Guide to Website Redesign (https://www.foremostmedia.com/resources/ebooks-webinars/manufacturers-ultimate-guide-to-website-redesign) How to Compare Web Development Companies (https://www.foremostmedia.com/resources/blog/posts/how-to-compare-web-development-companies) CMS Comparison (https://www.foremostmedia.com/services/website-development/dnn-consulting-development/dnn-vs-wordpress) Find more marketing insights and show notes at ForemostMedia.com (https://www.foremostmedia.com/resources/blog/posts?category=foremost-podcast) search engine optimization, seo, content marketing, inbound marketing, digital marketing, online marketing, web development, web design, website redesign, website agency, marketing agency, content management system, DNN, DotNetNuke , WordPress, nopCommerce, web developer, page optimization When it comes to choosing an agency the options can seem endless. Redesigning a website is a huge investment. It’s so important to partner with the right team to set yourself up for success. You want a website that will produce the results you need on top of getting a good looking website. If you’re in the market for a website redesign, this episode is for you. Let this episode serve as a guide to help you develop the right questions to ask agencies. 

Time Stamps:

  • 00:00 - Intro
  • 03:16 - Why it’s important to understand what’s already work before a redesign
  • 05:00 - Know your why when choosing a content management system (CMS)
  • 10:15 - Qualities in an agency you don’t want to forget.

Resources Mentioned:

Find more marketing insights and show notes at ForemostMedia.com

]]> When it comes to choosing an agency the options can seem endless. Redesigning a website is a huge investment. It’s so important to partner with the right team to set yourself up for success. You want a website that will produce the results you need on top of getting a good looking website. If you’re in the market for a website redesign, this episode is for you. Let this episode serve as a guide to help you develop the right questions to ask agencies. 

Time Stamps:

  • 00:00 - Intro
  • 03:16 - Why it’s important to understand what’s already work before a redesign
  • 05:00 - Know your why when choosing a content management system (CMS)
  • 10:15 - Qualities in an agency you don’t want to forget.

Resources Mentioned:

Find more marketing insights and show notes at ForemostMedia.com

]]> Core Web Vitals & How to Prepare for the Update https://foremostmedia.fireside.fm/foremost-corewebvitals-podcast b22e609b-f236-41bf-b606-3099200474da Fri, 07 Aug 2020 07:00:00 -0500 Evan Facinger full Evan Facinger In this episode, we’re talking about Core Web Vitals with Noah Lamson. Noah is our go-to guy for technical SEO. Google recently announced a new ranking signal, Core Web Vitals. This signal is going to place more emphasis on the importance of user experience, mobile responsiveness, and quality content. The update is expected to go live in 2021. 15:10 no In this episode, we’re talking about Core Web Vitals with Noah Lamson. Noah is our go-to guy for technical SEO. Google recently announced a new ranking signal, Core Web Vitals. This signal is going to place more emphasis on the importance of user experience, mobile responsiveness, and quality content. The update is expected to go live in 2021. Listen for practical insights on how to prepare your website for the update. Time Stamps: 00:00 - Intro 02:06 - Overview of Google Core Web Vitals. 05:20 - What Google Core Web Vitals look at, specifically. 10:03 - How to prepare your website for this update. Resources Mentioned: GTmetrix (https://gtmetrix.com/) Lighthouse Report (https://developers.google.com/web/tools/lighthouse) You can connect with Noah on LinkedIn here (https://www.linkedin.com/in/noahlamson/). Find more marketing insights and show notes at ForemostMedia.com (https://www.foremostmedia.com/resources/blog/posts?category=foremost-podcast) search engine optimization, seo, content marketing, inbound marketing, digital marketing, online marketing, web development, web design, good analytics, google ranking, google core web vitals, responsive website, gtmetrix, lighthouse report, user experience, site speed In this episode, we’re talking about Core Web Vitals with Noah Lamson. Noah is our go-to guy for technical SEO. Google recently announced a new ranking signal, Core Web Vitals. This signal is going to place more emphasis on the importance of user experience, mobile responsiveness, and quality content. The update is expected to go live in 2021. Listen for practical insights on how to prepare your website for the update.

Time Stamps:

  • 00:00 - Intro
  • 02:06 - Overview of Google Core Web Vitals.
  • 05:20 - What Google Core Web Vitals look at, specifically.
  • 10:03 - How to prepare your website for this update.

Resources Mentioned:

You can connect with Noah on LinkedIn here.

Find more marketing insights and show notes at ForemostMedia.com

]]> In this episode, we’re talking about Core Web Vitals with Noah Lamson. Noah is our go-to guy for technical SEO. Google recently announced a new ranking signal, Core Web Vitals. This signal is going to place more emphasis on the importance of user experience, mobile responsiveness, and quality content. The update is expected to go live in 2021. Listen for practical insights on how to prepare your website for the update.

Time Stamps:

  • 00:00 - Intro
  • 02:06 - Overview of Google Core Web Vitals.
  • 05:20 - What Google Core Web Vitals look at, specifically.
  • 10:03 - How to prepare your website for this update.

Resources Mentioned:

You can connect with Noah on LinkedIn here.

Find more marketing insights and show notes at ForemostMedia.com

]]> Top Investments You Can Make When Starting a Business with Jessica Walker https://foremostmedia.fireside.fm/foremost-jessicawalker-podcast f8a4f631-3640-4447-9e08-17c77bc07354 Fri, 31 Jul 2020 07:00:00 -0500 Evan Facinger full Evan Facinger Jessica Walker is the CEO of Care Sherpa. She’s a marketer by chance, data geek, and business strategist. We’re so excited to have her as our first guest. Today, we’re geeking out on data and leads with Jessica. Hear her entrepreneurial journey and the top investments you can make when just getting started. 20:49 yes Jessica Walker is the CEO of Care Sherpa (https://caresherpa.com/). She’s a marketer by chance, data geek, and business strategist. We’re so excited to have her as our first guest. Today, we’re geeking out on data and leads with Jessica. Hear her entrepreneurial journey and the top investments you can make when just getting started. Time Stamps: 00:00 - Intro 04:57 - How many touch points does it take to become a lead. 08:32 - Top investments you can make when getting started. 11:20 - Jessica’s best lead sources. 13:16 - The Alpaca Spirit Animal 14:35 - The business survival strategy for COVID. 16:26 - Psychology of the buyer 18:14 - Jessica's final tip Links: You can connect with Jessica on LinkedIn here (https://www.linkedin.com/in/walkerjessica/). Find more marketing insights and show notes at ForemostMedia.com (https://www.foremostmedia.com/resources/blog/posts?category=foremost-podcast) search engine optimization, seo, content marketing, inbound marketing, digital marketing, online marketing, marketing automation, lead nurturing, lead generation, CRM, customer relationship management, sales funnel, healthcare marketing Jessica Walker is the CEO of Care Sherpa. She’s a marketer by chance, data geek, and business strategist. We’re so excited to have her as our first guest. Today, we’re geeking out on data and leads with Jessica. Hear her entrepreneurial journey and the top investments you can make when just getting started.

Time Stamps:

  • 00:00 - Intro
  • 04:57 - How many touch points does it take to become a lead.
  • 08:32 - Top investments you can make when getting started.
  • 11:20 - Jessica’s best lead sources.
  • 13:16 - The Alpaca Spirit Animal
  • 14:35 - The business survival strategy for COVID.
  • 16:26 - Psychology of the buyer
  • 18:14 - Jessica's final tip

Links:

You can connect with Jessica on LinkedIn here.

Find more marketing insights and show notes at ForemostMedia.com

]]> Jessica Walker is the CEO of Care Sherpa. She’s a marketer by chance, data geek, and business strategist. We’re so excited to have her as our first guest. Today, we’re geeking out on data and leads with Jessica. Hear her entrepreneurial journey and the top investments you can make when just getting started.

Time Stamps:

  • 00:00 - Intro
  • 04:57 - How many touch points does it take to become a lead.
  • 08:32 - Top investments you can make when getting started.
  • 11:20 - Jessica’s best lead sources.
  • 13:16 - The Alpaca Spirit Animal
  • 14:35 - The business survival strategy for COVID.
  • 16:26 - Psychology of the buyer
  • 18:14 - Jessica's final tip

Links:

You can connect with Jessica on LinkedIn here.

Find more marketing insights and show notes at ForemostMedia.com

]]> Implementing Marketing Automation and Drip Programs in Your Business https://foremostmedia.fireside.fm/foremost-automation-podcast bf13abbf-2f7f-48b2-b7f6-bcdece89a5e8 Fri, 24 Jul 2020 07:00:00 -0500 Evan Facinger full Evan Facinger Marketing automation and drip progress are what we’re chatting all about in today’s episode. While monthly newsletters are great, new contacts are only seeing information after that point. Drip campaigns are sent on a certain time interval or based on a certain behavior. Listen to see how you can implement drip workflows in your business. 14:50 no Marketing automation and drip programs are what we’re chatting all about in today’s episode. While monthly newsletters are great, new contacts are only seeing information after that point. Drip campaigns are sent on a certain time interval or based on a certain behavior. Listen to see how you can implement drip workflows and marketing automation in your business. Bonus, you’ll find out just how close the Foremost Media office is to a train track. Brownie points if you let us know what timestamp you hear the train. Time Stamps: 00:00 - Intro 02:12 - Getting started with drip campaigns. 07:33 - How marketing automation can improve your onboarding process. 09:40 - Capitalize on engagement. Resources Mentioned: Marketing Automation Defined (https://www.foremostmedia.com/services/marketing-automation) Manage Your Leads Effectively (https://www.foremostmedia.com/our-work/manufacturing/lead-management) Find more marketing insights and show notes at ForemostMedia.com (https://www.foremostmedia.com/resources/blog/posts?category=foremost-podcast) search engine optimization, seo, content marketing, inbound marketing, digital marketing, online marketing, marketing automation, drip programs, drip workflows, lead generation, lead nurturing Marketing automation and drip programs are what we’re chatting all about in today’s episode. While monthly newsletters are great, new contacts are only seeing information after that point. Drip campaigns are sent on a certain time interval or based on a certain behavior. Listen to see how you can implement drip workflows and marketing automation in your business.

Bonus, you’ll find out just how close the Foremost Media office is to a train track. Brownie points if you let us know what timestamp you hear the train.

Time Stamps:

  • 00:00 - Intro
  • 02:12 - Getting started with drip campaigns.
  • 07:33 - How marketing automation can improve your onboarding process.
  • 09:40 - Capitalize on engagement.

Resources Mentioned:

Find more marketing insights and show notes at ForemostMedia.com

]]> Marketing automation and drip programs are what we’re chatting all about in today’s episode. While monthly newsletters are great, new contacts are only seeing information after that point. Drip campaigns are sent on a certain time interval or based on a certain behavior. Listen to see how you can implement drip workflows and marketing automation in your business.

Bonus, you’ll find out just how close the Foremost Media office is to a train track. Brownie points if you let us know what timestamp you hear the train.

Time Stamps:

  • 00:00 - Intro
  • 02:12 - Getting started with drip campaigns.
  • 07:33 - How marketing automation can improve your onboarding process.
  • 09:40 - Capitalize on engagement.

Resources Mentioned:

Find more marketing insights and show notes at ForemostMedia.com

]]> COVID-19 Marketing Strategies https://foremostmedia.fireside.fm/foremost-covid-marketing-podcast 3e5d0e24-2319-4fc8-9354-7f152edef55f Mon, 13 Jul 2020 16:45:00 -0500 Evan Facinger full Evan Facinger The Foremost Media Marketing Chat Podcast is going unfiltered. Ready, set, action. Staying relevant, today we’re talking through some COVID marketing strategies. Questions like: Are you open? Do I need a mask? Are hours the same? Can I call? are the new normal these days and having your content updated can make or break your business. 11:44 no The Foremost Media Marketing Chat Podcast is going unfiltered. Ready, set, action. Staying relevant, today we’re talking through some COVID marketing strategies. Questions like: Are you open? Do I need a mask? Are hours the same? Can I call? These are the new normal these days and having your content updated can make or break your business. Time Stamps: 00:00 - Intro 02:23 - Are you potential customers getting the right information? 05:44 - Talking about what you’re doing for COVID can actually help you get to the top of search results. 07:10 - Marketing and advertising spend during a pandemic. Resources Mentioned: Google My Business (https://www.google.com/business/) The Benefits of Pay-Per-Click Marketing (https://www.foremostmedia.com/resources/blog/posts/the-benefits-of-pay-per-click-marketing) COVID Marketing Guide (https://www.foremostmedia.com/resources/blog/posts/covid-19-marketing-guide-60-second-hacks-to-grow-your-business) Find more marketing insights and show notes at ForemostMedia.com (https://www.foremostmedia.com/resources/blog/posts?category=foremost-podcast) search engine optimization, seo, content marketing, inbound marketing, digital marketing, online marketing, content creation, covid marketing, marketing strategies, marketing budget, ad spend, ppc, paid advertising, google my business The Foremost Media Marketing Chat Podcast is going unfiltered. Ready, set, action. Staying relevant, today we’re talking through some COVID marketing strategies. Questions like: Are you open? Do I need a mask? Are hours the same? Can I call? These are the new normal these days and having your content updated can make or break your business.

Time Stamps:

  • 00:00 - Intro
  • 02:23 - Are you potential customers getting the right information?
  • 05:44 - Talking about what you’re doing for COVID can actually help you get to the top of search results.
  • 07:10 - Marketing and advertising spend during a pandemic.

Resources Mentioned:

Find more marketing insights and show notes at ForemostMedia.com

]]> The Foremost Media Marketing Chat Podcast is going unfiltered. Ready, set, action. Staying relevant, today we’re talking through some COVID marketing strategies. Questions like: Are you open? Do I need a mask? Are hours the same? Can I call? These are the new normal these days and having your content updated can make or break your business.

Time Stamps:

  • 00:00 - Intro
  • 02:23 - Are you potential customers getting the right information?
  • 05:44 - Talking about what you’re doing for COVID can actually help you get to the top of search results.
  • 07:10 - Marketing and advertising spend during a pandemic.

Resources Mentioned:

Find more marketing insights and show notes at ForemostMedia.com

]]>