web02.fireside.fm Wed, 29 Apr 2026 10:58:02 -0500 Fireside (https://fireside.fm) Foremost Media Marketing Chat - Episodes Tagged with “C Suite” https://foremostmedia.fireside.fm/tags/c-suite Thu, 18 May 2023 16:00:00 -0500 Don’t waste your commute, workout, or whatever else you use Podcasts for by listening to some “marketer” drone on about nothing for 30 minutes. Jon Ballard and Evan Facinger from Foremost Media give you actionable marketing insights you can use to grow your business, advance your career, and make everyone you know jealous. <ul>Topics include: <li>Web Development</li> <li>Web Design</li> <li>Search Engine Optimization (SEO)</li> <li>Conversion Rate Optimization (CRO)</li> <li>Paid Advertising (Google Ads, LinkedIn Ads, Facebook Ads, etc.)</li> <li>Marketing Automation</li> <li>Manufacturing Marketing</li> <li>Lead Generation</li> <li>Amazon Marketing</li> <li>And more!</li> Shownotes and more available at <a href="https://foremostmedia.com">ForemostMedia.com</a> en-us episodic The Unfiltered Digital Marketing Podcast You Need To Be The Smartest Person In The Room Evan Facinger Don’t waste your commute, workout, or whatever else you use Podcasts for by listening to some “marketer” drone on about nothing for 30 minutes. Jon Ballard and Evan Facinger from Foremost Media give you actionable marketing insights you can use to grow your business, advance your career, and make everyone you know jealous. <ul>Topics include: <li>Web Development</li> <li>Web Design</li> <li>Search Engine Optimization (SEO)</li> <li>Conversion Rate Optimization (CRO)</li> <li>Paid Advertising (Google Ads, LinkedIn Ads, Facebook Ads, etc.)</li> <li>Marketing Automation</li> <li>Manufacturing Marketing</li> <li>Lead Generation</li> <li>Amazon Marketing</li> <li>And more!</li> Shownotes and more available at <a href="https://foremostmedia.com">ForemostMedia.com</a> no Evan Facinger efacinger@foremostmedia.com How to Win Over Millennials w/ Nikki Johnson of Domino https://foremostmedia.fireside.fm/episode-16-how-to-win-over-millennials-with-nikki-johnson-of-domino 90c39cfd-7cf7-4ad0-a0b9-1a451591c9d0 Thu, 18 May 2023 16:00:00 -0500 Evan Facinger full Evan Facinger Welcome back to the Foremost Media Marketing Chat Podcast! In this episode we spoke with Nikki Johnson, the director of marketing over at Domino North America. Nikki is a high risk, high reward marketer who's been in the game for over 2 1/2 decades and has quite a few successes under her belt. So many, in fact, that Jon Ballard called Domino "one of the best marketing companies out there". Today she spoke on how to engage the Millenial buyer, her trade show successes, and a particular win involving Foremost, Coding, and Guitar Hero! 37:14 no Welcome back to the Foremost Media Marketing Chat Podcast! In this episode we spoke with Nikki Johnson, the director of marketing over at Domino North America. Nikki is a high risk, high reward marketer who's been in the game for over 2 1/2 decades and has quite a few successes under her belt. So many, in fact, that Jon Ballard called Domino "one of the best marketing companies out there". Today she spoke on how to engage the Millennial buyer, adding the human element to manufacturing, and a particular win involving Foremost Media, a trade show, and Guitar Hero! Marketing to Millennials Millennials have been in the workforce for some time and now they're becoming your primary buyers. So, what can we learn from them and about them in order to better our messaging toward them. Nikki talks about exactly this in detail in today's episode. Firstly, Millennials prioritize building relationships and relationships are built on trust and shared value systems. Demonstrating that you are worth trusting and that you're company is one built on virtue is paramount. Learn all this and more by listening in to the 16th episode of the Foremost Media marketing chat podcast Time Stamps: 0:00 Introduction 1:27 FoxJet Guitar Hero trade show booth 5:00 We're still marketing to individuals 7:13 Millennials are the new buyer 8:45 How to market to Millennials 15:14 What's your tech stack look like for compiling your information? 17:24 The challenge of great manufacturing 22:12 Proof, proof, and proof again! 25:11 Dare to be daring, risky, and different 26:40 PACK EXPO trade show returns! 29:19 Crazy ideas can bring things to the next level 32:22 Respect the intelligence of your buyer 35:05 Learn From the next generation Resources Mentioned Domino North America (https://www.domino-printing.com/en-us/home.aspx) Salesforce (https://www.salesforce.com/) Pardot (https://pi.pardot.com/) Google Analytics (https://analytics.google.com) Find more marketing insights and show notes here (https://www.foremostmedia.com/resources/blog/posts?category=foremost-podcast) b2b, b2c, manufacturing, marketing, social media, tradeshows, blog, podcast, Domino Welcome back to the Foremost Media Marketing Chat Podcast! In this episode we spoke with Nikki Johnson, the director of marketing over at Domino North America. Nikki is a high risk, high reward marketer who's been in the game for over 2 1/2 decades and has quite a few successes under her belt. So many, in fact, that Jon Ballard called Domino "one of the best marketing companies out there". Today she spoke on how to engage the Millennial buyer, adding the human element to manufacturing, and a particular win involving Foremost Media, a trade show, and Guitar Hero!

Marketing to Millennials

Millennials have been in the workforce for some time and now they're becoming your primary buyers. So, what can we learn from them and about them in order to better our messaging toward them. Nikki talks about exactly this in detail in today's episode. Firstly, Millennials prioritize building relationships and relationships are built on trust and shared value systems. Demonstrating that you are worth trusting and that you're company is one built on virtue is paramount. Learn all this and more by listening in to the 16th episode of the Foremost Media marketing chat podcast

Time Stamps:

  • 0:00 Introduction
  • 1:27 FoxJet Guitar Hero trade show booth
  • 5:00 We're still marketing to individuals
  • 7:13 Millennials are the new buyer
  • 8:45 How to market to Millennials
  • 15:14 What's your tech stack look like for compiling your information?
  • 17:24 The challenge of great manufacturing
  • 22:12 Proof, proof, and proof again!
  • 25:11 Dare to be daring, risky, and different
  • 26:40 PACK EXPO trade show returns!
  • 29:19 Crazy ideas can bring things to the next level
  • 32:22 Respect the intelligence of your buyer
  • 35:05 Learn From the next generation

Resources Mentioned

Domino North America
Salesforce
Pardot
Google Analytics

Find more marketing insights and show notes here

]]> Welcome back to the Foremost Media Marketing Chat Podcast! In this episode we spoke with Nikki Johnson, the director of marketing over at Domino North America. Nikki is a high risk, high reward marketer who's been in the game for over 2 1/2 decades and has quite a few successes under her belt. So many, in fact, that Jon Ballard called Domino "one of the best marketing companies out there". Today she spoke on how to engage the Millennial buyer, adding the human element to manufacturing, and a particular win involving Foremost Media, a trade show, and Guitar Hero!

Marketing to Millennials

Millennials have been in the workforce for some time and now they're becoming your primary buyers. So, what can we learn from them and about them in order to better our messaging toward them. Nikki talks about exactly this in detail in today's episode. Firstly, Millennials prioritize building relationships and relationships are built on trust and shared value systems. Demonstrating that you are worth trusting and that you're company is one built on virtue is paramount. Learn all this and more by listening in to the 16th episode of the Foremost Media marketing chat podcast

Time Stamps:

  • 0:00 Introduction
  • 1:27 FoxJet Guitar Hero trade show booth
  • 5:00 We're still marketing to individuals
  • 7:13 Millennials are the new buyer
  • 8:45 How to market to Millennials
  • 15:14 What's your tech stack look like for compiling your information?
  • 17:24 The challenge of great manufacturing
  • 22:12 Proof, proof, and proof again!
  • 25:11 Dare to be daring, risky, and different
  • 26:40 PACK EXPO trade show returns!
  • 29:19 Crazy ideas can bring things to the next level
  • 32:22 Respect the intelligence of your buyer
  • 35:05 Learn From the next generation

Resources Mentioned

Domino North America
Salesforce
Pardot
Google Analytics

Find more marketing insights and show notes here

]]> A to B on Marketing to the C-Suite w/ Laurie Andres of Nord Drivesystems https://foremostmedia.fireside.fm/episode-15-a-to-b-on-marketing-to-the-c-suite-with-laurie-andres-of-nord-drivesystems eed029f3-11d6-4020-be1d-d3a70b4ec05f Wed, 05 Apr 2023 15:00:00 -0500 Evan Facinger full Evan Facinger Welcome back to the Foremost Media Marketing Chat Podcast! In this episode we spoke with Laurie Andres, the marketing manager over at NORD Drivesystems. Originally in IT, she started doing freelance web design on the side. Eventually she made the switch and hasn't looked back! Today, she spoke with us on her interactions with the C-suite, how easy rich media content can be, and how to do social media right! (and that comes from experience) 44:38 no Welcome back to the Foremost Media Marketing Chat Podcast! In this episode we spoke with Laurie Andres, the marketing manager over at NORD Drivesystems. Originally in IT, she started doing freelance web design on the side. Eventually she made the switch and hasn't looked back! Today, she spoke with us on her interactions with the C-suite, how easy rich media content can be, and how to do social media right! (and that comes from experience) Time Stamps: 0:00 - Introduction 3:08 - Marketing 101 8:17 - Rich Media Video Content/Nord's LinkedIn Success 14:13 - You need to have a plan 15:14 - The challenge of marketing budgets 19:04 - When you approach a C-suite about extra budget, how important are the ROI numbers? 22:42 - Affiliated Distributors Success 26:00 - Laurie's Marketing Resources 29:41 - Are there any marketing successes that you're most proud of so far? 32:38 - The problems with going a 100% digital 35:41 - Nord's digital marketing expansion 39:04 - Data and reports are not the end all be all for everything 43:26 - Parting Insights Resources Mentioned: The Association of Strategic Marketing (https://www.lorman.com/ds/association-of-marketing) Social Media Today (https://www.socialmediatoday.com/) HubSpot Marketing Blog (https://blog.hubspot.com/marketing) Content Marketing Institute (https://contentmarketinginstitute.com/) Foremost Media Blog (https://www.foremostmedia.com/resources/blog) Find more marketing insights and show notes here (https://www.foremostmedia.com/resources/blog/posts?category=foremost-podcast). b2b, b2c, manufacturing, marketing, roi, social media, tradeshows, linkedin, Nord Drivesystems, rich media, blog, podcast, c-suite Welcome back to the Foremost Media Marketing Chat Podcast! In this episode we spoke with Laurie Andres, the marketing manager over at NORD Drivesystems. Originally in IT, she started doing freelance web design on the side. Eventually she made the switch and hasn't looked back! Today, she spoke with us on her interactions with the C-suite, how easy rich media content can be, and how to do social media right! (and that comes from experience)

Time Stamps:

  • 0:00 - Introduction
  • 3:08 - Marketing 101
  • 8:17 - Rich Media Video Content/Nord's LinkedIn Success
  • 14:13 - You need to have a plan
  • 15:14 - The challenge of marketing budgets
  • 19:04 - When you approach a C-suite about extra budget, how important are the ROI numbers?
  • 22:42 - Affiliated Distributors Success
  • 26:00 - Laurie's Marketing Resources
  • 29:41 - Are there any marketing successes that you're most proud of so far?
  • 32:38 - The problems with going a 100% digital
  • 35:41 - Nord's digital marketing expansion
  • 39:04 - Data and reports are not the end all be all for everything
  • 43:26 - Parting Insights

Resources Mentioned:

Find more marketing insights and show notes here.

]]> Welcome back to the Foremost Media Marketing Chat Podcast! In this episode we spoke with Laurie Andres, the marketing manager over at NORD Drivesystems. Originally in IT, she started doing freelance web design on the side. Eventually she made the switch and hasn't looked back! Today, she spoke with us on her interactions with the C-suite, how easy rich media content can be, and how to do social media right! (and that comes from experience)

Time Stamps:

  • 0:00 - Introduction
  • 3:08 - Marketing 101
  • 8:17 - Rich Media Video Content/Nord's LinkedIn Success
  • 14:13 - You need to have a plan
  • 15:14 - The challenge of marketing budgets
  • 19:04 - When you approach a C-suite about extra budget, how important are the ROI numbers?
  • 22:42 - Affiliated Distributors Success
  • 26:00 - Laurie's Marketing Resources
  • 29:41 - Are there any marketing successes that you're most proud of so far?
  • 32:38 - The problems with going a 100% digital
  • 35:41 - Nord's digital marketing expansion
  • 39:04 - Data and reports are not the end all be all for everything
  • 43:26 - Parting Insights

Resources Mentioned:

Find more marketing insights and show notes here.

]]>