web02.fireside.fm Sun, 24 May 2026 17:47:44 -0500 Fireside (https://fireside.fm) Foremost Media Marketing Chat - Episodes Tagged with “Communications” https://foremostmedia.fireside.fm/tags/communications Wed, 22 Feb 2023 16:00:00 -0600 Don’t waste your commute, workout, or whatever else you use Podcasts for by listening to some “marketer” drone on about nothing for 30 minutes. Jon Ballard and Evan Facinger from Foremost Media give you actionable marketing insights you can use to grow your business, advance your career, and make everyone you know jealous. <ul>Topics include: <li>Web Development</li> <li>Web Design</li> <li>Search Engine Optimization (SEO)</li> <li>Conversion Rate Optimization (CRO)</li> <li>Paid Advertising (Google Ads, LinkedIn Ads, Facebook Ads, etc.)</li> <li>Marketing Automation</li> <li>Manufacturing Marketing</li> <li>Lead Generation</li> <li>Amazon Marketing</li> <li>And more!</li> Shownotes and more available at <a href="https://foremostmedia.com">ForemostMedia.com</a> en-us episodic The Unfiltered Digital Marketing Podcast You Need To Be The Smartest Person In The Room Evan Facinger Don’t waste your commute, workout, or whatever else you use Podcasts for by listening to some “marketer” drone on about nothing for 30 minutes. Jon Ballard and Evan Facinger from Foremost Media give you actionable marketing insights you can use to grow your business, advance your career, and make everyone you know jealous. <ul>Topics include: <li>Web Development</li> <li>Web Design</li> <li>Search Engine Optimization (SEO)</li> <li>Conversion Rate Optimization (CRO)</li> <li>Paid Advertising (Google Ads, LinkedIn Ads, Facebook Ads, etc.)</li> <li>Marketing Automation</li> <li>Manufacturing Marketing</li> <li>Lead Generation</li> <li>Amazon Marketing</li> <li>And more!</li> Shownotes and more available at <a href="https://foremostmedia.com">ForemostMedia.com</a> no Evan Facinger efacinger@foremostmedia.com Navigating a New Internet w/ Kevin Pawlowski of Chemtronics/Techspray https://foremostmedia.fireside.fm/navigating-a-new-internet-with-kevin-pawlowski-of-chemtronics-techspray 99548a7e-e233-4c71-8b48-b9fa9ab69596 Wed, 22 Feb 2023 16:00:00 -0600 Evan Facinger full Evan Facinger In this episode we spoke with Kevin Pawlowski, the marketing and communications manager over at ITW Contamination Control Electronics/Chemtronics/Techspray on what it means to be a marketing professional in the manufacturing industry, why he's called "The Father of Spam", and the changes in digital marketing over the course of 30 years! 35:14 no <p>Welcome to the new and improved Foremost Media Marketing Chat Podcast where we interview some of the most infuential marketers in the manufacturing space to get some of their invaluable insight in both respective industries! In this episode we spoke with Kevin Pawlowski, the marketing and communications manager over at ITW Contamination Control Electronics/Chemtronics/Techspray. He's been in the industry for over 30 years and has done quite a bit ranging from being the first to market on a florist system before digital marketing existed to buying 1,000 magic 8-balls!</p> <h3>Time Stamps:</h3> <p>0:00 - Introduction<br> 2:03 - The New Internet<br> 4:51 - Privacy as the Biggest Challenge to Marketers<br> 12:52 - "The Father of Spam"<br> 15:33 - Continuity is key for a successful marketing program<br> 24:43 - The Magic 8ball Story<br> 29:09 - Anything you want to leave us with?<br> 30:40 - Jon joins in<br> 34:38 - Goodbye</p> <h3>Resources Mentioned:</h3> <p>Find more marketing insights and show notes <a href="https://www.foremostmedia.com/resources/blog/posts?category=foremost-podcast" target="_blank" rel="nofollow noopener">here</a>. </p> ROI, marketing podcast, tradeshows, B2B, B2C, manufacturing, communications, business to consumer, business to business, manufacturing marketing, industrial marketing, web development company, manufacturing industry, search engine marketing, search engine optimization, user experience, custom development Welcome to the new and improved Foremost Media Marketing Chat Podcast where we interview some of the most infuential marketers in the manufacturing space to get some of their invaluable insight in both respective industries! In this episode we spoke with Kevin Pawlowski, the marketing and communications manager over at ITW Contamination Control Electronics/Chemtronics/Techspray. He's been in the industry for over 30 years and has done quite a bit ranging from being the first to market on a florist system before digital marketing existed to buying 1,000 magic 8-balls!

Time Stamps:

0:00 - Introduction
2:03 - The New Internet
4:51 - Privacy as the Biggest Challenge to Marketers
12:52 - "The Father of Spam"
15:33 - Continuity is key for a successful marketing program
24:43 - The Magic 8ball Story
29:09 - Anything you want to leave us with?
30:40 - Jon joins in
34:38 - Goodbye

Resources Mentioned:

Find more marketing insights and show notes here.

]]> Welcome to the new and improved Foremost Media Marketing Chat Podcast where we interview some of the most infuential marketers in the manufacturing space to get some of their invaluable insight in both respective industries! In this episode we spoke with Kevin Pawlowski, the marketing and communications manager over at ITW Contamination Control Electronics/Chemtronics/Techspray. He's been in the industry for over 30 years and has done quite a bit ranging from being the first to market on a florist system before digital marketing existed to buying 1,000 magic 8-balls!

Time Stamps:

0:00 - Introduction
2:03 - The New Internet
4:51 - Privacy as the Biggest Challenge to Marketers
12:52 - "The Father of Spam"
15:33 - Continuity is key for a successful marketing program
24:43 - The Magic 8ball Story
29:09 - Anything you want to leave us with?
30:40 - Jon joins in
34:38 - Goodbye

Resources Mentioned:

Find more marketing insights and show notes here.

]]> Realizing ROI w/ Jessica Jacobson of Apache Stainless https://foremostmedia.fireside.fm/episode-13-realizing-roi-with-jessica-jacobson-of-apache-stainless d27d9bb8-b960-4f0d-b15f-c4dbaa43932d Wed, 11 Jan 2023 15:15:00 -0600 Evan Facinger full Evan Facinger In this episode we spoke with Jessica Jacobson, the marketing communications manager over at Apache Stainless on what it means to be a marketing professional in the manufacturing industry. She added a lot of great insight on the pros and cons of trade shows, using an ROI calculator in her marketing efforts, and much more! 25:46 no <p>We're changing up our style here at Foremost Media by interviewing some of the most infuential marketers in the manufacturing space and getting some of their invaluable insight! In this episode we spoke with Jessica Jacobson, the marketing and communications manager over at Apache Stainless Equipment Corporation. She's been in the industry for over 30 years and has an uncountable number of successes in that time and has built up quite the resume of marketing wisdom. Today, we're talking about her time in Apache, advice on trade shows, and how to always have a mind on ROI in all your marketing efforts.</p> <h3>Time Stamps:</h3> <p>0:00 - Introduction <br> 1:48 - B2B versus B2C <br> 5:02 - Employer Branding <br> 6:42 - Invest in the methodology and the philosophy of sound marketing practices<br> 8:16 - Marketers need to be able to articulate about their technical products<br> 10:28 - Caterpillar Success Story<br> 12:18 - Where are you getting your marketing information from?<br> 14:17 - Jessica's eBooks<br> 15:45 - Consider the cost and your return on investment/Tradeshows<br> 20:22 - Social Media<br> 22:00 - You just don't have to spend a million dollars to get good marketing efforts<br> 25:04 - Goodbye</p> <h3>Resources Mentioned:</h3> <ul> <li>"No Ego" by Cy Wakeman</li> <li>"Yes Ma'am, No Sir: The 12 Essential Steps for Success in Life" by Coach Carter</li> </ul> <p>Find more marketing insights and show notes <a href="https://www.foremostmedia.com/resources/blog/posts?category=foremost-podcast" target="_blank" rel="nofollow noopener">here</a>. </p> ROI, marketing podcast, tradeshows, B2B, B2C, Apache Stainless, manufacturing, communications, business to consumer, business to business, manufacturing marketing, industrial marketing, web development company, manufacturing industry, search engine marketing, search engine optimization, user experience, custom development We're changing up our style here at Foremost Media by interviewing some of the most infuential marketers in the manufacturing space and getting some of their invaluable insight! In this episode we spoke with Jessica Jacobson, the marketing and communications manager over at Apache Stainless Equipment Corporation. She's been in the industry for over 30 years and has an uncountable number of successes in that time and has built up quite the resume of marketing wisdom. Today, we're talking about her time in Apache, advice on trade shows, and how to always have a mind on ROI in all your marketing efforts.

Time Stamps:

0:00 - Introduction 
1:48 - B2B versus B2C 
5:02 - Employer Branding 
6:42 - Invest in the methodology and the philosophy of sound marketing practices
8:16 - Marketers need to be able to articulate about their technical products
10:28 - Caterpillar Success Story
12:18 - Where are you getting your marketing information from?
14:17 - Jessica's eBooks
15:45 - Consider the cost and your return on investment/Tradeshows
20:22 - Social Media
22:00 - You just don't have to spend a million dollars to get good marketing efforts
25:04 - Goodbye

Resources Mentioned:

  • "No Ego" by Cy Wakeman
  • "Yes Ma'am, No Sir: The 12 Essential Steps for Success in Life" by Coach Carter

Find more marketing insights and show notes here.

]]> We're changing up our style here at Foremost Media by interviewing some of the most infuential marketers in the manufacturing space and getting some of their invaluable insight! In this episode we spoke with Jessica Jacobson, the marketing and communications manager over at Apache Stainless Equipment Corporation. She's been in the industry for over 30 years and has an uncountable number of successes in that time and has built up quite the resume of marketing wisdom. Today, we're talking about her time in Apache, advice on trade shows, and how to always have a mind on ROI in all your marketing efforts.

Time Stamps:

0:00 - Introduction 
1:48 - B2B versus B2C 
5:02 - Employer Branding 
6:42 - Invest in the methodology and the philosophy of sound marketing practices
8:16 - Marketers need to be able to articulate about their technical products
10:28 - Caterpillar Success Story
12:18 - Where are you getting your marketing information from?
14:17 - Jessica's eBooks
15:45 - Consider the cost and your return on investment/Tradeshows
20:22 - Social Media
22:00 - You just don't have to spend a million dollars to get good marketing efforts
25:04 - Goodbye

Resources Mentioned:

  • "No Ego" by Cy Wakeman
  • "Yes Ma'am, No Sir: The 12 Essential Steps for Success in Life" by Coach Carter

Find more marketing insights and show notes here.

]]>