<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0" encoding="UTF-8" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:admin="http://webns.net/mvcb/" xmlns:atom="http://www.w3.org/2005/Atom/" xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:fireside="http://fireside.fm/modules/rss/fireside">
  <channel>
    <fireside:hostname>web02.fireside.fm</fireside:hostname>
    <fireside:genDate>Wed, 15 Apr 2026 14:04:03 -0500</fireside:genDate>
    <generator>Fireside (https://fireside.fm)</generator>
    <title>Foremost Media Marketing Chat - Episodes Tagged with “Marketing Insights”</title>
    <link>https://foremostmedia.fireside.fm/tags/marketing%20insights</link>
    <pubDate>Mon, 20 Nov 2023 11:00:00 -0600</pubDate>
    <description>Don’t waste your commute, workout, or whatever else you use Podcasts for by listening to some “marketer” drone on about nothing for 30 minutes.  Jon Ballard and Evan Facinger from Foremost Media give you actionable marketing insights you can use to grow your business, advance your career, and make everyone you know jealous.
&lt;ul&gt;Topics include:
&lt;li&gt;Web Development&lt;/li&gt;
&lt;li&gt;Web Design&lt;/li&gt;
&lt;li&gt;Search Engine Optimization (SEO)&lt;/li&gt;
&lt;li&gt;Conversion Rate Optimization (CRO)&lt;/li&gt;
&lt;li&gt;Paid Advertising (Google Ads, LinkedIn Ads, Facebook Ads, etc.)&lt;/li&gt;
&lt;li&gt;Marketing Automation&lt;/li&gt;
&lt;li&gt;Manufacturing Marketing&lt;/li&gt;
&lt;li&gt;Lead Generation&lt;/li&gt;
&lt;li&gt;Amazon Marketing&lt;/li&gt;
&lt;li&gt;And more!&lt;/li&gt;
Shownotes and more available at &lt;a href="https://foremostmedia.com"&gt;ForemostMedia.com&lt;/a&gt;
</description>
    <language>en-us</language>
    <itunes:type>episodic</itunes:type>
    <itunes:subtitle>The Unfiltered Digital Marketing Podcast You Need To Be The Smartest Person In The Room</itunes:subtitle>
    <itunes:author>Evan Facinger</itunes:author>
    <itunes:summary>Don’t waste your commute, workout, or whatever else you use Podcasts for by listening to some “marketer” drone on about nothing for 30 minutes.  Jon Ballard and Evan Facinger from Foremost Media give you actionable marketing insights you can use to grow your business, advance your career, and make everyone you know jealous.
&lt;ul&gt;Topics include:
&lt;li&gt;Web Development&lt;/li&gt;
&lt;li&gt;Web Design&lt;/li&gt;
&lt;li&gt;Search Engine Optimization (SEO)&lt;/li&gt;
&lt;li&gt;Conversion Rate Optimization (CRO)&lt;/li&gt;
&lt;li&gt;Paid Advertising (Google Ads, LinkedIn Ads, Facebook Ads, etc.)&lt;/li&gt;
&lt;li&gt;Marketing Automation&lt;/li&gt;
&lt;li&gt;Manufacturing Marketing&lt;/li&gt;
&lt;li&gt;Lead Generation&lt;/li&gt;
&lt;li&gt;Amazon Marketing&lt;/li&gt;
&lt;li&gt;And more!&lt;/li&gt;
Shownotes and more available at &lt;a href="https://foremostmedia.com"&gt;ForemostMedia.com&lt;/a&gt;
</itunes:summary>
    <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/a/aa361304-f6dd-496b-8fbb-0277afd770bc/cover.jpg?v=1"/>
    <itunes:explicit>no</itunes:explicit>
    <itunes:owner>
      <itunes:name>Evan Facinger</itunes:name>
      <itunes:email>efacinger@foremostmedia.com</itunes:email>
    </itunes:owner>
<itunes:category text="Business">
  <itunes:category text="Marketing"/>
</itunes:category>
<itunes:category text="Business"/>
<itunes:category text="Business">
  <itunes:category text="Entrepreneurship"/>
</itunes:category>
<item>
  <title>What to do When Your Google Rankings Drop</title>
  <link>https://foremostmedia.fireside.fm/episode-17-what-to-do-when-your-google-rankings-drop</link>
  <guid isPermaLink="false">6d2491d3-d3e0-4e2a-a2a3-f1e4e278c94f</guid>
  <pubDate>Mon, 20 Nov 2023 11:00:00 -0600</pubDate>
  <author>Evan Facinger</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/aa361304-f6dd-496b-8fbb-0277afd770bc/6d2491d3-d3e0-4e2a-a2a3-f1e4e278c94f.mp3" length="11252548" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Evan Facinger</itunes:author>
  <itunes:subtitle>Welcome back to the Foremost Media Marketing Chat Podcast! In this episode we had a chat about algorithm volatility, drops in rankings, and strategies for investigating, diagnosing, and fixing these issues. What should you do when you start to lose the Google rankings you once had? We're here to help.</itunes:subtitle>
  <itunes:duration>13:00</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/a/aa361304-f6dd-496b-8fbb-0277afd770bc/episodes/6/6d2491d3-d3e0-4e2a-a2a3-f1e4e278c94f/cover.jpg?v=1"/>
  <description>Welcome back to the Foremost Media Marketing Chat Podcast! In this episode we had a chat about algorithm volatility (https://www.foremostmedia.com/resources/blog/posts/2023-google-updates-what-to-expect-and-how-to-respond), drops in rankings, and strategies for investigating, diagnosing, and fixing these issues. What should you do when you start to lose the Google rankings you once had? We're here to help.
Solutions for Drops in Rankings
Join Evan Facinger and Jon Ballard in this timely episode as they unravel the mysteries behind sudden drops in Google rankings. From analyzing data in your various SEO (https://www.foremostmedia.com/online-marketing/seo) tools to keeping up with your competition, we provide actionable insights to revive your SEO game. Learn about the crucial role of fresh content, backlinks, and the balance between organic SEO and pay-per-click advertising (https://www.foremostmedia.com/online-marketing/paid-advertising).
Time Stamps:
0:00 Introduction
1:22 Use tools to dive into the data
2:43 Why rankings drop
4:52 Are your competitors outranking you?
6:18 The importance of backlinks
8:14 Content made with the right intentions
9:53 Pay-Per-Click &amp;amp; Infinite scroll
12:28 Farewell and outro
Find more marketing insights and show notes here (https://www.foremostmedia.com/resources/blog/posts?category=foremost-podcast) 
</description>
  <itunes:keywords>SEO, Digital Marketing, Google Rankings, Algorithm Shifts, Search Console, Backlinks, Content Strategy, Organic SEO, Pay-Per-Click, Marketing Insights</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Welcome back to the Foremost Media Marketing Chat Podcast! In this episode we had a chat about <a href="https://www.foremostmedia.com/resources/blog/posts/2023-google-updates-what-to-expect-and-how-to-respond" rel="nofollow">algorithm volatility</a>, drops in rankings, and strategies for investigating, diagnosing, and fixing these issues. What should you do when you start to lose the Google rankings you once had? We&#39;re here to help.</p>

<h2>Solutions for Drops in Rankings</h2>

<p>Join Evan Facinger and Jon Ballard in this timely episode as they unravel the mysteries behind sudden drops in Google rankings. From analyzing data in your various <a href="https://www.foremostmedia.com/online-marketing/seo" rel="nofollow">SEO</a> tools to keeping up with your competition, we provide actionable insights to revive your SEO game. Learn about the crucial role of fresh content, backlinks, and the balance between organic SEO and <a href="https://www.foremostmedia.com/online-marketing/paid-advertising" rel="nofollow">pay-per-click advertising</a>.</p>

<h2>Time Stamps:</h2>

<ul>
<li>0:00 Introduction</li>
<li>1:22 Use tools to dive into the data</li>
<li>2:43 Why rankings drop</li>
<li>4:52 Are your competitors outranking you?</li>
<li>6:18 The importance of backlinks</li>
<li>8:14 Content made with the right intentions</li>
<li>9:53 Pay-Per-Click &amp; Infinite scroll</li>
<li>12:28 Farewell and outro</li>
</ul>

<p>Find more marketing insights and show notes <a href="https://www.foremostmedia.com/resources/blog/posts?category=foremost-podcast" rel="nofollow">here</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Welcome back to the Foremost Media Marketing Chat Podcast! In this episode we had a chat about <a href="https://www.foremostmedia.com/resources/blog/posts/2023-google-updates-what-to-expect-and-how-to-respond" rel="nofollow">algorithm volatility</a>, drops in rankings, and strategies for investigating, diagnosing, and fixing these issues. What should you do when you start to lose the Google rankings you once had? We&#39;re here to help.</p>

<h2>Solutions for Drops in Rankings</h2>

<p>Join Evan Facinger and Jon Ballard in this timely episode as they unravel the mysteries behind sudden drops in Google rankings. From analyzing data in your various <a href="https://www.foremostmedia.com/online-marketing/seo" rel="nofollow">SEO</a> tools to keeping up with your competition, we provide actionable insights to revive your SEO game. Learn about the crucial role of fresh content, backlinks, and the balance between organic SEO and <a href="https://www.foremostmedia.com/online-marketing/paid-advertising" rel="nofollow">pay-per-click advertising</a>.</p>

<h2>Time Stamps:</h2>

<ul>
<li>0:00 Introduction</li>
<li>1:22 Use tools to dive into the data</li>
<li>2:43 Why rankings drop</li>
<li>4:52 Are your competitors outranking you?</li>
<li>6:18 The importance of backlinks</li>
<li>8:14 Content made with the right intentions</li>
<li>9:53 Pay-Per-Click &amp; Infinite scroll</li>
<li>12:28 Farewell and outro</li>
</ul>

<p>Find more marketing insights and show notes <a href="https://www.foremostmedia.com/resources/blog/posts?category=foremost-podcast" rel="nofollow">here</a></p>]]>
  </itunes:summary>
</item>
  </channel>
</rss>
