web01.fireside.fm Mon, 27 Apr 2026 23:45:45 -0500 Fireside (https://fireside.fm) Foremost Media Marketing Chat - Episodes Tagged with “Marketing Podcast” https://foremostmedia.fireside.fm/tags/marketing%20podcast Tue, 21 May 2024 12:15:00 -0500 Don’t waste your commute, workout, or whatever else you use Podcasts for by listening to some “marketer” drone on about nothing for 30 minutes. Jon Ballard and Evan Facinger from Foremost Media give you actionable marketing insights you can use to grow your business, advance your career, and make everyone you know jealous. <ul>Topics include: <li>Web Development</li> <li>Web Design</li> <li>Search Engine Optimization (SEO)</li> <li>Conversion Rate Optimization (CRO)</li> <li>Paid Advertising (Google Ads, LinkedIn Ads, Facebook Ads, etc.)</li> <li>Marketing Automation</li> <li>Manufacturing Marketing</li> <li>Lead Generation</li> <li>Amazon Marketing</li> <li>And more!</li> Shownotes and more available at <a href="https://foremostmedia.com">ForemostMedia.com</a> en-us episodic The Unfiltered Digital Marketing Podcast You Need To Be The Smartest Person In The Room Evan Facinger Don’t waste your commute, workout, or whatever else you use Podcasts for by listening to some “marketer” drone on about nothing for 30 minutes. Jon Ballard and Evan Facinger from Foremost Media give you actionable marketing insights you can use to grow your business, advance your career, and make everyone you know jealous. <ul>Topics include: <li>Web Development</li> <li>Web Design</li> <li>Search Engine Optimization (SEO)</li> <li>Conversion Rate Optimization (CRO)</li> <li>Paid Advertising (Google Ads, LinkedIn Ads, Facebook Ads, etc.)</li> <li>Marketing Automation</li> <li>Manufacturing Marketing</li> <li>Lead Generation</li> <li>Amazon Marketing</li> <li>And more!</li> Shownotes and more available at <a href="https://foremostmedia.com">ForemostMedia.com</a> no Evan Facinger efacinger@foremostmedia.com The Helpful Content Update: How to Adapt https://foremostmedia.fireside.fm/episode-22-the-helpful-content-update-how-to-adapt c82b11ee-2c87-48e6-9ed1-f3f2a3d02067 Tue, 21 May 2024 12:15:00 -0500 Evan Facinger full Evan Facinger Our hosts guide you through the March 2024 Google Helpful Content Update. emphasizing the shift towards original, user-focused content over content that is only created to manipulate search engines. 16:00 no In this episode, Evan Facinger and Jon Ballard guide you through the March 2024 Google Helpful Content Update. With Google is cracking down on scaled content abuse, particularly AI-generated content lacking original insights, and manipulative linking practices, they're here to ensure your website isn't negatively impacted and where you can find opportunities to take advantage of this update. The Importance of SEO Auditing in 2024 Hosts Evan Facinger and Jon Ballard walk through the impact of the March 2024 Google Helpful Content Update which doubled down on the September 2023 updates, aiming to elevate content quality across the web. This update emphasized original, user-focused content over content that is only created to manipulate search engines which will massively negatively impact AI-generated and spammy content, parasite SEO, and manipulative linking practices. Now more than ever, experience, expertise, authority, and trustworthiness (E-E-A-T) are necessary for creating high ranking content in the eyes of Google. Listeners will gain valuable insights into maintaining high rankings or recovering from losses post-update. Jon and Evan also discuss the role of high-quality backlinks, how the Core Web Vitals have changed, and trusted author attribution for content. If you're a marketer or website owner navigating these changes, this episode is packed with essential tips and strategies to ensure your content remains relevant and competitive. Tune in for expert advice and actionable steps to adapt and thrive amidst Google's ongoing updates. Resources Referenced: Google Feedback Form (https://docs.google.com/forms/d/e/1FAIpQLSf76Nm3Xsd5NoOPzFajem2sIdwgeewlqAH7XknhycaqP6myRA/viewform?pli=1) Google Search Central Content Article (https://developers.google.com/search/docs/fundamentals/creating-helpful-content) Timestamps: 0:00 Intro 1:03 The March 2024 Google Helpful Content Update 2:06 What Unhelpful Content is to Google 6:03 Trusted Authors will be More Important in the Future 7:22 Google Search Central Content Article (https://developers.google.com/search/docs/fundamentals/creating-helpful-content) 8:04 How Important are High Quality Links? 10:03 What is Parasite SEO? 11:24 What to do if You've Been Negatively Impacted 14:00 Additional Google Updates 15:05 Outro Find more marketing insights and show notes here (https://www.foremostmedia.com/resources/blog/posts?category=foremost-podcast) Google March 2024 core update, March 2024 core update, Google update, SEO, links, Foremost Media, Marketing, Marketing Podcast, Podcast, Parasite SEO, AI, Spam, Original Content, Content, , EEAT, Reddit, Quora, Google Search Central, , Core Web Vitals, , Digital Marketing In this episode, Evan Facinger and Jon Ballard guide you through the March 2024 Google Helpful Content Update. With Google is cracking down on scaled content abuse, particularly AI-generated content lacking original insights, and manipulative linking practices, they're here to ensure your website isn't negatively impacted and where you can find opportunities to take advantage of this update.

The Importance of SEO Auditing in 2024

Hosts Evan Facinger and Jon Ballard walk through the impact of the March 2024 Google Helpful Content Update which doubled down on the September 2023 updates, aiming to elevate content quality across the web. This update emphasized original, user-focused content over content that is only created to manipulate search engines which will massively negatively impact AI-generated and spammy content, parasite SEO, and manipulative linking practices. Now more than ever, experience, expertise, authority, and trustworthiness (E-E-A-T) are necessary for creating high ranking content in the eyes of Google. Listeners will gain valuable insights into maintaining high rankings or recovering from losses post-update. Jon and Evan also discuss the role of high-quality backlinks, how the Core Web Vitals have changed, and trusted author attribution for content. If you're a marketer or website owner navigating these changes, this episode is packed with essential tips and strategies to ensure your content remains relevant and competitive. Tune in for expert advice and actionable steps to adapt and thrive amidst Google's ongoing updates.

Resources Referenced:

Google Feedback Form
Google Search Central Content Article

Timestamps:

  • 0:00 Intro
  • 1:03 The March 2024 Google Helpful Content Update
  • 2:06 What Unhelpful Content is to Google
  • 6:03 Trusted Authors will be More Important in the Future
  • 7:22 Google Search Central Content Article
  • 8:04 How Important are High Quality Links?
  • 10:03 What is Parasite SEO?
  • 11:24 What to do if You've Been Negatively Impacted
  • 14:00 Additional Google Updates
  • 15:05 Outro

Find more marketing insights and show notes here

]]> In this episode, Evan Facinger and Jon Ballard guide you through the March 2024 Google Helpful Content Update. With Google is cracking down on scaled content abuse, particularly AI-generated content lacking original insights, and manipulative linking practices, they're here to ensure your website isn't negatively impacted and where you can find opportunities to take advantage of this update.

The Importance of SEO Auditing in 2024

Hosts Evan Facinger and Jon Ballard walk through the impact of the March 2024 Google Helpful Content Update which doubled down on the September 2023 updates, aiming to elevate content quality across the web. This update emphasized original, user-focused content over content that is only created to manipulate search engines which will massively negatively impact AI-generated and spammy content, parasite SEO, and manipulative linking practices. Now more than ever, experience, expertise, authority, and trustworthiness (E-E-A-T) are necessary for creating high ranking content in the eyes of Google. Listeners will gain valuable insights into maintaining high rankings or recovering from losses post-update. Jon and Evan also discuss the role of high-quality backlinks, how the Core Web Vitals have changed, and trusted author attribution for content. If you're a marketer or website owner navigating these changes, this episode is packed with essential tips and strategies to ensure your content remains relevant and competitive. Tune in for expert advice and actionable steps to adapt and thrive amidst Google's ongoing updates.

Resources Referenced:

Google Feedback Form
Google Search Central Content Article

Timestamps:

  • 0:00 Intro
  • 1:03 The March 2024 Google Helpful Content Update
  • 2:06 What Unhelpful Content is to Google
  • 6:03 Trusted Authors will be More Important in the Future
  • 7:22 Google Search Central Content Article
  • 8:04 How Important are High Quality Links?
  • 10:03 What is Parasite SEO?
  • 11:24 What to do if You've Been Negatively Impacted
  • 14:00 Additional Google Updates
  • 15:05 Outro

Find more marketing insights and show notes here

]]> 2023 in Review: AI and the Future of Marketing https://foremostmedia.fireside.fm/episode-19-2023-ai-and-the-future-of-marketing ed6ee994-19ae-4020-927c-ec0a875ad1fa Wed, 03 Jan 2024 12:30:00 -0600 Evan Facinger full Evan Facinger Join Evan Facinger and Jon Ballard as they reflect on the changes that came to marketing in 2023. AI, while extremely useful, has been used by many as a new way to farm content. Short Form Video has officially taken center stage as something businesses can no longer ignore. GA4 has fully replaced Universal Analytics. Voice Search has become normalized in the average household. There's so much to learn from last year and even more to adapt to in this year to come. 22:26 no Let's take a look back on one of the most chaotic years for marketing, 2023 and look ahead to 2024. Short Form Video, Voice Search, and of course, AI became extremely important for the industry going forward. The Greatest Year of Change in Marketing History Join Evan Facinger and Jon Ballard as they reflect on all of the crazy changes that came to the marketing industry in 2023. Since the creation of the internet, we have never seen any single year bring more massive changes to the marketing industry than this one. AI, while extremely useful, has been used by many as a new way to farm content. Short Form Video has officially taken center stage as something businesses can no longer ignore thanks to YouTube Shorts, TikTok, and other social medias. GA4 has fully replaced Universal Analytics. Voice Search has become normalized in the average household. There's so much to learn from last year and even more to adapt to and look forward to in this year to come. Timestamps: 0:00 Intro 2:31 Dos &amp; Don'ts for Using AI Properly 6:25 Search Generative Experience in its Infancy 13:40 Short Form Video Competing with Google for Searches 15:43 Don't Neglect the Basics in Pursuit of the New and Shiny 17:17 UA is Done, GA4 is Here 17:58 Voice Search &amp; Long Tail Keywords 19:49 Keep Your Google My Business Profile Updated 20:59 Final Thoughts Find more marketing insights and show notes here (https://www.foremostmedia.com/resources/blog/posts?category=foremost-podcast) AI, AI in Marketing, Voice Search, Marketing Podcast, GA4, Universal Analytics, Short Form Video, Google My Business, Google My Business Profile, YouTube Shorts, TikTok, Social Media, Marketing, Marketing Industry, Year in Review, Foremost Media, SEO Let's take a look back on one of the most chaotic years for marketing, 2023 and look ahead to 2024. Short Form Video, Voice Search, and of course, AI became extremely important for the industry going forward.

The Greatest Year of Change in Marketing History

Join Evan Facinger and Jon Ballard as they reflect on all of the crazy changes that came to the marketing industry in 2023. Since the creation of the internet, we have never seen any single year bring more massive changes to the marketing industry than this one. AI, while extremely useful, has been used by many as a new way to farm content. Short Form Video has officially taken center stage as something businesses can no longer ignore thanks to YouTube Shorts, TikTok, and other social medias. GA4 has fully replaced Universal Analytics. Voice Search has become normalized in the average household. There's so much to learn from last year and even more to adapt to and look forward to in this year to come.

Timestamps:

  • 0:00 Intro
  • 2:31 Dos & Don'ts for Using AI Properly
  • 6:25 Search Generative Experience in its Infancy
  • 13:40 Short Form Video Competing with Google for Searches
  • 15:43 Don't Neglect the Basics in Pursuit of the New and Shiny
  • 17:17 UA is Done, GA4 is Here
  • 17:58 Voice Search & Long Tail Keywords
  • 19:49 Keep Your Google My Business Profile Updated
  • 20:59 Final Thoughts

Find more marketing insights and show notes here

]]> Let's take a look back on one of the most chaotic years for marketing, 2023 and look ahead to 2024. Short Form Video, Voice Search, and of course, AI became extremely important for the industry going forward.

The Greatest Year of Change in Marketing History

Join Evan Facinger and Jon Ballard as they reflect on all of the crazy changes that came to the marketing industry in 2023. Since the creation of the internet, we have never seen any single year bring more massive changes to the marketing industry than this one. AI, while extremely useful, has been used by many as a new way to farm content. Short Form Video has officially taken center stage as something businesses can no longer ignore thanks to YouTube Shorts, TikTok, and other social medias. GA4 has fully replaced Universal Analytics. Voice Search has become normalized in the average household. There's so much to learn from last year and even more to adapt to and look forward to in this year to come.

Timestamps:

  • 0:00 Intro
  • 2:31 Dos & Don'ts for Using AI Properly
  • 6:25 Search Generative Experience in its Infancy
  • 13:40 Short Form Video Competing with Google for Searches
  • 15:43 Don't Neglect the Basics in Pursuit of the New and Shiny
  • 17:17 UA is Done, GA4 is Here
  • 17:58 Voice Search & Long Tail Keywords
  • 19:49 Keep Your Google My Business Profile Updated
  • 20:59 Final Thoughts

Find more marketing insights and show notes here

]]>