Foremost Media Marketing Chat - Episodes Tagged with “Marketing”

Staying Complaint Within Privacy Consent Laws

Evan Facinger — Tue, 04 Jun 2024 14:00:00 -0500

This episode walks through how website privacy laws are changing and why businesses should get user consent for cookies. It emphasizes compliance is not just legal, but ethical and expected by users.

The Importance of SEO Auditing in 2024

In this episode, Jon Ballard and Evan Facinger discuss privacy consent laws that have already existed in Europe and are starting to increase in specific states across the US. These laws are complex and vary by state, but generally they require websites to get user consent before using cookies to track user activity. The price for non-compliance in fines can be as high as $7,500 and that's just per site visitor. Companies shouldn't just comply with these laws to avoid fines, but also because it's the right thing to do and what users expect. We also recommend that companies update their privacy policies and cookie consent forms to reflect the latest laws and technologies. All websites across the internet are affected by this so we urge anyone who owns a website for their business to tune in.

Need Help Becoming Compliant?

Are you a website owner unsure if your site meets the latest privacy compliance laws? You could be at risk of hefty fines for non-compliance. The world and laws are changing and many already have changed. Contact Foremost Media for a free consultation and we can help you understand whether or not your site is compliant. If it isn't, we offer the very services to fix this for you potentially saving you thousands of dollars in the future.

Timestamps:

0:00 Intro
2:12 US States That Are Already Affected
3:12 What is a Cookie? What is Cookie Consent?
5:41 What Privacy Consent Laws Cover (And Their Consequences)
6:42 Trying to Find Loopholes is a Bad Idea
8:53 How Compliant Technology Has Evolved
11:12 Future-Proofing Your Website
14:41 Outro

Find more marketing insights and show notes here

The Helpful Content Update: How to Adapt

Evan Facinger — Tue, 21 May 2024 12:15:00 -0500

In this episode, Evan Facinger and Jon Ballard guide you through the March 2024 Google Helpful Content Update. With Google is cracking down on scaled content abuse, particularly AI-generated content lacking original insights, and manipulative linking practices, they're here to ensure your website isn't negatively impacted and where you can find opportunities to take advantage of this update.

The Importance of SEO Auditing in 2024

Hosts Evan Facinger and Jon Ballard walk through the impact of the March 2024 Google Helpful Content Update which doubled down on the September 2023 updates, aiming to elevate content quality across the web. This update emphasized original, user-focused content over content that is only created to manipulate search engines which will massively negatively impact AI-generated and spammy content, parasite SEO, and manipulative linking practices. Now more than ever, experience, expertise, authority, and trustworthiness (E-E-A-T) are necessary for creating high ranking content in the eyes of Google. Listeners will gain valuable insights into maintaining high rankings or recovering from losses post-update. Jon and Evan also discuss the role of high-quality backlinks, how the Core Web Vitals have changed, and trusted author attribution for content. If you're a marketer or website owner navigating these changes, this episode is packed with essential tips and strategies to ensure your content remains relevant and competitive. Tune in for expert advice and actionable steps to adapt and thrive amidst Google's ongoing updates.

Resources Referenced:

Google Feedback Form
Google Search Central Content Article

Timestamps:

0:00 Intro
1:03 The March 2024 Google Helpful Content Update
2:06 What Unhelpful Content is to Google
6:03 Trusted Authors will be More Important in the Future
7:22 Google Search Central Content Article
8:04 How Important are High Quality Links?
10:03 What is Parasite SEO?
11:24 What to do if You've Been Negatively Impacted
14:00 Additional Google Updates
15:05 Outro

Find more marketing insights and show notes here

Meeting Customers Where They are w/ Geofencing

Evan Facinger — Wed, 27 Mar 2024 14:30:00 -0500

Hosts Evan Facinger and Jon Ballard discuss geo-fencing in this episode, discussing its use in targeted advertising for trade shows, competitor customer targeting, and recruitment.

Compete Locally & Target Only The Best Leads

In this episode of the Foremost Media Marketing Chat Podcast, hosts Evan Facinger and Jon Ballard delve into the intricacies of geo-fencing, a location-based marketing tool that allows businesses to target ads to individuals entering or leaving a specific area. They clarify common misconceptions about geo-fencing, differentiating it from broader geo-targeting capabilities offered by platforms like Google Ads and Facebook. The discussion covers practical applications of geo-fencing, such as enhancing visibility at trade shows, targeting competitors' customers, and corporate recruiting. They emphasize the importance of choosing the right platform for geo-fencing, crafting compelling ad creatives, and optimizing mobile sites for conversions. The episode underscores geo-fencing's value as a cost-effective, highly targeted advertising strategy that, when integrated with a comprehensive marketing mix, can significantly boost brand recognition and campaign success.

Timestamps:

0:00 Intro
1:10 What even is Geo-fencing?
3:05 Tradeshow Marketing
5:01 Partnering with other platforms and apps
6:11 Seeing location based targeting in person
6:31 Corporate Recruiting with Geo-fencing
9:28 Using geo-fencing to compete locally
10:59 Understanding the data collection
12:02 Design ads and campaigns for mobile users
14:21 Outro

Find more marketing insights and show notes here

2023 in Review: AI and the Future of Marketing

Evan Facinger — Wed, 03 Jan 2024 12:30:00 -0600

Let's take a look back on one of the most chaotic years for marketing, 2023 and look ahead to 2024. Short Form Video, Voice Search, and of course, AI became extremely important for the industry going forward.

The Greatest Year of Change in Marketing History

Join Evan Facinger and Jon Ballard as they reflect on all of the crazy changes that came to the marketing industry in 2023. Since the creation of the internet, we have never seen any single year bring more massive changes to the marketing industry than this one. AI, while extremely useful, has been used by many as a new way to farm content. Short Form Video has officially taken center stage as something businesses can no longer ignore thanks to YouTube Shorts, TikTok, and other social medias. GA4 has fully replaced Universal Analytics. Voice Search has become normalized in the average household. There's so much to learn from last year and even more to adapt to and look forward to in this year to come.

Timestamps:

0:00 Intro
2:31 Dos & Don'ts for Using AI Properly
6:25 Search Generative Experience in its Infancy
13:40 Short Form Video Competing with Google for Searches
15:43 Don't Neglect the Basics in Pursuit of the New and Shiny
17:17 UA is Done, GA4 is Here
17:58 Voice Search & Long Tail Keywords
19:49 Keep Your Google My Business Profile Updated
20:59 Final Thoughts

Find more marketing insights and show notes here

How to Win Over Millennials w/ Nikki Johnson of Domino

Evan Facinger — Thu, 18 May 2023 16:00:00 -0500

Welcome back to the Foremost Media Marketing Chat Podcast! In this episode we spoke with Nikki Johnson, the director of marketing over at Domino North America. Nikki is a high risk, high reward marketer who's been in the game for over 2 1/2 decades and has quite a few successes under her belt. So many, in fact, that Jon Ballard called Domino "one of the best marketing companies out there". Today she spoke on how to engage the Millennial buyer, adding the human element to manufacturing, and a particular win involving Foremost Media, a trade show, and Guitar Hero!

Marketing to Millennials

Millennials have been in the workforce for some time and now they're becoming your primary buyers. So, what can we learn from them and about them in order to better our messaging toward them. Nikki talks about exactly this in detail in today's episode. Firstly, Millennials prioritize building relationships and relationships are built on trust and shared value systems. Demonstrating that you are worth trusting and that you're company is one built on virtue is paramount. Learn all this and more by listening in to the 16th episode of the Foremost Media marketing chat podcast

Time Stamps:

0:00 Introduction
1:27 FoxJet Guitar Hero trade show booth
5:00 We're still marketing to individuals
7:13 Millennials are the new buyer
8:45 How to market to Millennials
15:14 What's your tech stack look like for compiling your information?
17:24 The challenge of great manufacturing
22:12 Proof, proof, and proof again!
25:11 Dare to be daring, risky, and different
26:40 PACK EXPO trade show returns!
29:19 Crazy ideas can bring things to the next level
32:22 Respect the intelligence of your buyer
35:05 Learn From the next generation

Resources Mentioned

Domino North America
Salesforce
Pardot
Google Analytics

Find more marketing insights and show notes here

A to B on Marketing to the C-Suite w/ Laurie Andres of Nord Drivesystems

Evan Facinger — Wed, 05 Apr 2023 15:00:00 -0500

Welcome back to the Foremost Media Marketing Chat Podcast! In this episode we spoke with Laurie Andres, the marketing manager over at NORD Drivesystems. Originally in IT, she started doing freelance web design on the side. Eventually she made the switch and hasn't looked back! Today, she spoke with us on her interactions with the C-suite, how easy rich media content can be, and how to do social media right! (and that comes from experience)

Time Stamps:

0:00 - Introduction
3:08 - Marketing 101
8:17 - Rich Media Video Content/Nord's LinkedIn Success
14:13 - You need to have a plan
15:14 - The challenge of marketing budgets
19:04 - When you approach a C-suite about extra budget, how important are the ROI numbers?
22:42 - Affiliated Distributors Success
26:00 - Laurie's Marketing Resources
29:41 - Are there any marketing successes that you're most proud of so far?
32:38 - The problems with going a 100% digital
35:41 - Nord's digital marketing expansion
39:04 - Data and reports are not the end all be all for everything
43:26 - Parting Insights

Resources Mentioned:

Find more marketing insights and show notes here.

Navigating a New Internet w/ Kevin Pawlowski of Chemtronics/Techspray

Evan Facinger — Wed, 22 Feb 2023 16:00:00 -0600

Welcome to the new and improved Foremost Media Marketing Chat Podcast where we interview some of the most infuential marketers in the manufacturing space to get some of their invaluable insight in both respective industries! In this episode we spoke with Kevin Pawlowski, the marketing and communications manager over at ITW Contamination Control Electronics/Chemtronics/Techspray. He's been in the industry for over 30 years and has done quite a bit ranging from being the first to market on a florist system before digital marketing existed to buying 1,000 magic 8-balls!

Time Stamps:

0:00 - Introduction
2:03 - The New Internet
4:51 - Privacy as the Biggest Challenge to Marketers
12:52 - "The Father of Spam"
15:33 - Continuity is key for a successful marketing program
24:43 - The Magic 8ball Story
29:09 - Anything you want to leave us with?
30:40 - Jon joins in
34:38 - Goodbye

Resources Mentioned:

Find more marketing insights and show notes here.

Realizing ROI w/ Jessica Jacobson of Apache Stainless

Evan Facinger — Wed, 11 Jan 2023 15:15:00 -0600

We're changing up our style here at Foremost Media by interviewing some of the most infuential marketers in the manufacturing space and getting some of their invaluable insight! In this episode we spoke with Jessica Jacobson, the marketing and communications manager over at Apache Stainless Equipment Corporation. She's been in the industry for over 30 years and has an uncountable number of successes in that time and has built up quite the resume of marketing wisdom. Today, we're talking about her time in Apache, advice on trade shows, and how to always have a mind on ROI in all your marketing efforts.

Time Stamps:

0:00 - Introduction
1:48 - B2B versus B2C
5:02 - Employer Branding
6:42 - Invest in the methodology and the philosophy of sound marketing practices
8:16 - Marketers need to be able to articulate about their technical products
10:28 - Caterpillar Success Story
12:18 - Where are you getting your marketing information from?
14:17 - Jessica's eBooks
15:45 - Consider the cost and your return on investment/Tradeshows
20:22 - Social Media
22:00 - You just don't have to spend a million dollars to get good marketing efforts
25:04 - Goodbye

Resources Mentioned:

"No Ego" by Cy Wakeman
"Yes Ma'am, No Sir: The 12 Essential Steps for Success in Life" by Coach Carter

Find more marketing insights and show notes here.

Women In Manufacturing | Interview with Mavens of Manufacturing

Evan Facinger — Wed, 09 Dec 2020 05:00:00 -0600

Today we’re chatting about all things manufacturing. We’ve been helping manufacturing companies with their marketing for over 15 years. Manufacturing is a vital part of our economy, but it’s often overlooked by job seekers and modern lead generation strategies.

Meaghan Ziemba joins us this episode to share how she is bringing awareness to the industry. Meaghan has been involved in the manufacturing industry for the last 15 years and recently launched a live broadcast combining women empowerment, brand storytelling and personal journeys in the industry called Mavens of Manufacturing.

Job opportunities are on the rise. Though there is a gap in skills. Diversifying the manufacturing industry is so important to prepare the industry for continued success. Ready to learn more? Join Jon, Evan, and Meaghan as they candidly talk about creative marketing to diversify the manufacturing industry.

Time Stamps:

0:00 - Intro
1:04 - Mavens of Manufacturing story
6:52 - Difficulties of starting a podcast
8:20 - CEANCI as the first guest
9:37 - Future female guests
11:50 - Mavens of Manufacturing LinkedIn
13:32 - Mavens of Manufacturing Youtube
14:41 - Get involved in your local manufacturing community
16:57 - Job availability in manufacturing
19:54 - Closing info

Resources Mentioned:

Find more marketing insights and show notes here

Everything You Need to Know About ADA Website Compliance

Evan Facinger — Fri, 18 Sep 2020 10:30:00 -0500

If you have a website, this is a must-listen. Website ADA compliance is a hot topic. Rather than just take our word for it, we brought Michael Davis, J.D. into the conversation to share his expertise. Michael is an attorney at Nowlan & Mouat and specializes in corporate work. Website ADA compliance is something everyone should have on their radar sooner than later. We walk through case studies, frequently asked questions, and best practices to protect your company from lawsuits.

Time Stamps:

0:00 - Intro
3:20 - What is ADA compliance when it comes to websites?
7:00 - Why you should be concerned.
15:00 - The impact a non-compliant website can have on your business.

Resources Mentioned:

Find more marketing insights and show notes at ForemostMedia.com

Choosing an Agency For Your Website Redesign

Evan Facinger — Fri, 21 Aug 2020 04:00:00 -0500

When it comes to choosing an agency the options can seem endless. Redesigning a website is a huge investment. It’s so important to partner with the right team to set yourself up for success. You want a website that will produce the results you need on top of getting a good looking website. If you’re in the market for a website redesign, this episode is for you. Let this episode serve as a guide to help you develop the right questions to ask agencies.

Time Stamps:

00:00 - Intro
03:16 - Why it’s important to understand what’s already work before a redesign
05:00 - Know your why when choosing a content management system (CMS)
10:15 - Qualities in an agency you don’t want to forget.

Resources Mentioned:

Find more marketing insights and show notes at ForemostMedia.com

Core Web Vitals & How to Prepare for the Update

Evan Facinger — Fri, 07 Aug 2020 07:00:00 -0500

In this episode, we’re talking about Core Web Vitals with Noah Lamson. Noah is our go-to guy for technical SEO. Google recently announced a new ranking signal, Core Web Vitals. This signal is going to place more emphasis on the importance of user experience, mobile responsiveness, and quality content. The update is expected to go live in 2021. Listen for practical insights on how to prepare your website for the update.

Time Stamps:

00:00 - Intro
02:06 - Overview of Google Core Web Vitals.
05:20 - What Google Core Web Vitals look at, specifically.
10:03 - How to prepare your website for this update.

Resources Mentioned:

You can connect with Noah on LinkedIn here.

Find more marketing insights and show notes at ForemostMedia.com

Top Investments You Can Make When Starting a Business with Jessica Walker

Evan Facinger — Fri, 31 Jul 2020 07:00:00 -0500

Jessica Walker is the CEO of Care Sherpa. She’s a marketer by chance, data geek, and business strategist. We’re so excited to have her as our first guest. Today, we’re geeking out on data and leads with Jessica. Hear her entrepreneurial journey and the top investments you can make when just getting started.

Time Stamps:

00:00 - Intro
04:57 - How many touch points does it take to become a lead.
08:32 - Top investments you can make when getting started.
11:20 - Jessica’s best lead sources.
13:16 - The Alpaca Spirit Animal
14:35 - The business survival strategy for COVID.
16:26 - Psychology of the buyer
18:14 - Jessica's final tip

Links:

You can connect with Jessica on LinkedIn here.

Find more marketing insights and show notes at ForemostMedia.com

Implementing Marketing Automation and Drip Programs in Your Business

Evan Facinger — Fri, 24 Jul 2020 07:00:00 -0500

Marketing automation and drip programs are what we’re chatting all about in today’s episode. While monthly newsletters are great, new contacts are only seeing information after that point. Drip campaigns are sent on a certain time interval or based on a certain behavior. Listen to see how you can implement drip workflows and marketing automation in your business.

Bonus, you’ll find out just how close the Foremost Media office is to a train track. Brownie points if you let us know what timestamp you hear the train.

Time Stamps:

00:00 - Intro
02:12 - Getting started with drip campaigns.
07:33 - How marketing automation can improve your onboarding process.
09:40 - Capitalize on engagement.

Resources Mentioned:

Find more marketing insights and show notes at ForemostMedia.com

COVID-19 Marketing Strategies

Evan Facinger — Mon, 13 Jul 2020 16:45:00 -0500

The Foremost Media Marketing Chat Podcast is going unfiltered. Ready, set, action. Staying relevant, today we’re talking through some COVID marketing strategies. Questions like: Are you open? Do I need a mask? Are hours the same? Can I call? These are the new normal these days and having your content updated can make or break your business.

Time Stamps:

00:00 - Intro
02:23 - Are you potential customers getting the right information?
05:44 - Talking about what you’re doing for COVID can actually help you get to the top of search results.
07:10 - Marketing and advertising spend during a pandemic.

Resources Mentioned:

Find more marketing insights and show notes at ForemostMedia.com