Foremost Media Marketing Chat - Episodes Tagged with “Podcast”

The Helpful Content Update: How to Adapt

Evan Facinger — Tue, 21 May 2024 12:15:00 -0500

In this episode, Evan Facinger and Jon Ballard guide you through the March 2024 Google Helpful Content Update. With Google is cracking down on scaled content abuse, particularly AI-generated content lacking original insights, and manipulative linking practices, they're here to ensure your website isn't negatively impacted and where you can find opportunities to take advantage of this update.

The Importance of SEO Auditing in 2024

Hosts Evan Facinger and Jon Ballard walk through the impact of the March 2024 Google Helpful Content Update which doubled down on the September 2023 updates, aiming to elevate content quality across the web. This update emphasized original, user-focused content over content that is only created to manipulate search engines which will massively negatively impact AI-generated and spammy content, parasite SEO, and manipulative linking practices. Now more than ever, experience, expertise, authority, and trustworthiness (E-E-A-T) are necessary for creating high ranking content in the eyes of Google. Listeners will gain valuable insights into maintaining high rankings or recovering from losses post-update. Jon and Evan also discuss the role of high-quality backlinks, how the Core Web Vitals have changed, and trusted author attribution for content. If you're a marketer or website owner navigating these changes, this episode is packed with essential tips and strategies to ensure your content remains relevant and competitive. Tune in for expert advice and actionable steps to adapt and thrive amidst Google's ongoing updates.

Resources Referenced:

Google Feedback Form
Google Search Central Content Article

Timestamps:

0:00 Intro
1:03 The March 2024 Google Helpful Content Update
2:06 What Unhelpful Content is to Google
6:03 Trusted Authors will be More Important in the Future
7:22 Google Search Central Content Article
8:04 How Important are High Quality Links?
10:03 What is Parasite SEO?
11:24 What to do if You've Been Negatively Impacted
14:00 Additional Google Updates
15:05 Outro

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How to Win Over Millennials w/ Nikki Johnson of Domino

Evan Facinger — Thu, 18 May 2023 16:00:00 -0500

Welcome back to the Foremost Media Marketing Chat Podcast! In this episode we spoke with Nikki Johnson, the director of marketing over at Domino North America. Nikki is a high risk, high reward marketer who's been in the game for over 2 1/2 decades and has quite a few successes under her belt. So many, in fact, that Jon Ballard called Domino "one of the best marketing companies out there". Today she spoke on how to engage the Millennial buyer, adding the human element to manufacturing, and a particular win involving Foremost Media, a trade show, and Guitar Hero!

Marketing to Millennials

Millennials have been in the workforce for some time and now they're becoming your primary buyers. So, what can we learn from them and about them in order to better our messaging toward them. Nikki talks about exactly this in detail in today's episode. Firstly, Millennials prioritize building relationships and relationships are built on trust and shared value systems. Demonstrating that you are worth trusting and that you're company is one built on virtue is paramount. Learn all this and more by listening in to the 16th episode of the Foremost Media marketing chat podcast

Time Stamps:

0:00 Introduction
1:27 FoxJet Guitar Hero trade show booth
5:00 We're still marketing to individuals
7:13 Millennials are the new buyer
8:45 How to market to Millennials
15:14 What's your tech stack look like for compiling your information?
17:24 The challenge of great manufacturing
22:12 Proof, proof, and proof again!
25:11 Dare to be daring, risky, and different
26:40 PACK EXPO trade show returns!
29:19 Crazy ideas can bring things to the next level
32:22 Respect the intelligence of your buyer
35:05 Learn From the next generation

Resources Mentioned

Domino North America
Salesforce
Pardot
Google Analytics

Find more marketing insights and show notes here

A to B on Marketing to the C-Suite w/ Laurie Andres of Nord Drivesystems

Evan Facinger — Wed, 05 Apr 2023 15:00:00 -0500

Welcome back to the Foremost Media Marketing Chat Podcast! In this episode we spoke with Laurie Andres, the marketing manager over at NORD Drivesystems. Originally in IT, she started doing freelance web design on the side. Eventually she made the switch and hasn't looked back! Today, she spoke with us on her interactions with the C-suite, how easy rich media content can be, and how to do social media right! (and that comes from experience)

Time Stamps:

0:00 - Introduction
3:08 - Marketing 101
8:17 - Rich Media Video Content/Nord's LinkedIn Success
14:13 - You need to have a plan
15:14 - The challenge of marketing budgets
19:04 - When you approach a C-suite about extra budget, how important are the ROI numbers?
22:42 - Affiliated Distributors Success
26:00 - Laurie's Marketing Resources
29:41 - Are there any marketing successes that you're most proud of so far?
32:38 - The problems with going a 100% digital
35:41 - Nord's digital marketing expansion
39:04 - Data and reports are not the end all be all for everything
43:26 - Parting Insights

Resources Mentioned:

Find more marketing insights and show notes here.