Foremost Media Marketing Chat - Episodes Tagged with “Roi”

A to B on Marketing to the C-Suite w/ Laurie Andres of Nord Drivesystems

Evan Facinger — Wed, 05 Apr 2023 15:00:00 -0500

Welcome back to the Foremost Media Marketing Chat Podcast! In this episode we spoke with Laurie Andres, the marketing manager over at NORD Drivesystems. Originally in IT, she started doing freelance web design on the side. Eventually she made the switch and hasn't looked back! Today, she spoke with us on her interactions with the C-suite, how easy rich media content can be, and how to do social media right! (and that comes from experience)

Time Stamps:

0:00 - Introduction
3:08 - Marketing 101
8:17 - Rich Media Video Content/Nord's LinkedIn Success
14:13 - You need to have a plan
15:14 - The challenge of marketing budgets
19:04 - When you approach a C-suite about extra budget, how important are the ROI numbers?
22:42 - Affiliated Distributors Success
26:00 - Laurie's Marketing Resources
29:41 - Are there any marketing successes that you're most proud of so far?
32:38 - The problems with going a 100% digital
35:41 - Nord's digital marketing expansion
39:04 - Data and reports are not the end all be all for everything
43:26 - Parting Insights

Resources Mentioned:

Find more marketing insights and show notes here.

Navigating a New Internet w/ Kevin Pawlowski of Chemtronics/Techspray

Evan Facinger — Wed, 22 Feb 2023 16:00:00 -0600

Welcome to the new and improved Foremost Media Marketing Chat Podcast where we interview some of the most infuential marketers in the manufacturing space to get some of their invaluable insight in both respective industries! In this episode we spoke with Kevin Pawlowski, the marketing and communications manager over at ITW Contamination Control Electronics/Chemtronics/Techspray. He's been in the industry for over 30 years and has done quite a bit ranging from being the first to market on a florist system before digital marketing existed to buying 1,000 magic 8-balls!

Time Stamps:

0:00 - Introduction
2:03 - The New Internet
4:51 - Privacy as the Biggest Challenge to Marketers
12:52 - "The Father of Spam"
15:33 - Continuity is key for a successful marketing program
24:43 - The Magic 8ball Story
29:09 - Anything you want to leave us with?
30:40 - Jon joins in
34:38 - Goodbye

Resources Mentioned:

Find more marketing insights and show notes here.

Realizing ROI w/ Jessica Jacobson of Apache Stainless

Evan Facinger — Wed, 11 Jan 2023 15:15:00 -0600

We're changing up our style here at Foremost Media by interviewing some of the most infuential marketers in the manufacturing space and getting some of their invaluable insight! In this episode we spoke with Jessica Jacobson, the marketing and communications manager over at Apache Stainless Equipment Corporation. She's been in the industry for over 30 years and has an uncountable number of successes in that time and has built up quite the resume of marketing wisdom. Today, we're talking about her time in Apache, advice on trade shows, and how to always have a mind on ROI in all your marketing efforts.

Time Stamps:

0:00 - Introduction
1:48 - B2B versus B2C
5:02 - Employer Branding
6:42 - Invest in the methodology and the philosophy of sound marketing practices
8:16 - Marketers need to be able to articulate about their technical products
10:28 - Caterpillar Success Story
12:18 - Where are you getting your marketing information from?
14:17 - Jessica's eBooks
15:45 - Consider the cost and your return on investment/Tradeshows
20:22 - Social Media
22:00 - You just don't have to spend a million dollars to get good marketing efforts
25:04 - Goodbye

Resources Mentioned:

"No Ego" by Cy Wakeman
"Yes Ma'am, No Sir: The 12 Essential Steps for Success in Life" by Coach Carter

Find more marketing insights and show notes here.