web01.fireside.fm Mon, 25 May 2026 02:15:37 -0500 Fireside (https://fireside.fm) Foremost Media Marketing Chat - Episodes Tagged with “Social Media” https://foremostmedia.fireside.fm/tags/social%20media Wed, 03 Jan 2024 12:30:00 -0600 Don’t waste your commute, workout, or whatever else you use Podcasts for by listening to some “marketer” drone on about nothing for 30 minutes. Jon Ballard and Evan Facinger from Foremost Media give you actionable marketing insights you can use to grow your business, advance your career, and make everyone you know jealous. <ul>Topics include: <li>Web Development</li> <li>Web Design</li> <li>Search Engine Optimization (SEO)</li> <li>Conversion Rate Optimization (CRO)</li> <li>Paid Advertising (Google Ads, LinkedIn Ads, Facebook Ads, etc.)</li> <li>Marketing Automation</li> <li>Manufacturing Marketing</li> <li>Lead Generation</li> <li>Amazon Marketing</li> <li>And more!</li> Shownotes and more available at <a href="https://foremostmedia.com">ForemostMedia.com</a> en-us episodic The Unfiltered Digital Marketing Podcast You Need To Be The Smartest Person In The Room Evan Facinger Don’t waste your commute, workout, or whatever else you use Podcasts for by listening to some “marketer” drone on about nothing for 30 minutes. Jon Ballard and Evan Facinger from Foremost Media give you actionable marketing insights you can use to grow your business, advance your career, and make everyone you know jealous. <ul>Topics include: <li>Web Development</li> <li>Web Design</li> <li>Search Engine Optimization (SEO)</li> <li>Conversion Rate Optimization (CRO)</li> <li>Paid Advertising (Google Ads, LinkedIn Ads, Facebook Ads, etc.)</li> <li>Marketing Automation</li> <li>Manufacturing Marketing</li> <li>Lead Generation</li> <li>Amazon Marketing</li> <li>And more!</li> Shownotes and more available at <a href="https://foremostmedia.com">ForemostMedia.com</a> no Evan Facinger efacinger@foremostmedia.com 2023 in Review: AI and the Future of Marketing https://foremostmedia.fireside.fm/episode-19-2023-ai-and-the-future-of-marketing ed6ee994-19ae-4020-927c-ec0a875ad1fa Wed, 03 Jan 2024 12:30:00 -0600 Evan Facinger full Evan Facinger Join Evan Facinger and Jon Ballard as they reflect on the changes that came to marketing in 2023. AI, while extremely useful, has been used by many as a new way to farm content. Short Form Video has officially taken center stage as something businesses can no longer ignore. GA4 has fully replaced Universal Analytics. Voice Search has become normalized in the average household. There's so much to learn from last year and even more to adapt to in this year to come. 22:26 no <p>Let's take a look back on one of the most chaotic years for marketing, 2023 and look ahead to 2024. Short Form Video, Voice Search, and of course, AI became extremely important for the industry going forward.</p> <h2>The Greatest Year of Change in Marketing History</h2> <p>Join Evan Facinger and Jon Ballard as they reflect on all of the crazy changes that came to the marketing industry in 2023. Since the creation of the internet, we have never seen any single year bring more massive changes to the marketing industry than this one. AI, while extremely useful, has been used by many as a new way to farm content. Short Form Video has officially taken center stage as something businesses can no longer ignore thanks to YouTube Shorts, TikTok, and other social medias. GA4 has fully replaced Universal Analytics. Voice Search has become normalized in the average household. There's so much to learn from last year and even more to adapt to and look forward to in this year to come.</p> <h2>Timestamps:</h2> <ul> <li>0:00 Intro</li> <li>2:31 Dos &amp; Don'ts for Using AI Properly</li> <li>6:25 Search Generative Experience in its Infancy</li> <li>13:40 Short Form Video Competing with Google for Searches</li> <li>15:43 Don't Neglect the Basics in Pursuit of the New and Shiny</li> <li>17:17 UA is Done, GA4 is Here</li> <li>17:58 Voice Search &amp; Long Tail Keywords</li> <li>19:49 Keep Your Google My Business Profile Updated</li> <li>20:59 Final Thoughts</li> </ul> <p>Find more marketing insights and show notes <a href="https://www.foremostmedia.com/resources/blog/posts?category=foremost-podcast" target="_blank" rel="nofollow noopener">here</a> </p> AI, AI in Marketing, Voice Search, Marketing Podcast, GA4, Universal Analytics, Short Form Video, Google My Business, Google My Business Profile, YouTube Shorts, TikTok, Social Media, Marketing, Marketing Industry, Year in Review, Foremost Media, SEO Let's take a look back on one of the most chaotic years for marketing, 2023 and look ahead to 2024. Short Form Video, Voice Search, and of course, AI became extremely important for the industry going forward.

The Greatest Year of Change in Marketing History

Join Evan Facinger and Jon Ballard as they reflect on all of the crazy changes that came to the marketing industry in 2023. Since the creation of the internet, we have never seen any single year bring more massive changes to the marketing industry than this one. AI, while extremely useful, has been used by many as a new way to farm content. Short Form Video has officially taken center stage as something businesses can no longer ignore thanks to YouTube Shorts, TikTok, and other social medias. GA4 has fully replaced Universal Analytics. Voice Search has become normalized in the average household. There's so much to learn from last year and even more to adapt to and look forward to in this year to come.

Timestamps:

  • 0:00 Intro
  • 2:31 Dos & Don'ts for Using AI Properly
  • 6:25 Search Generative Experience in its Infancy
  • 13:40 Short Form Video Competing with Google for Searches
  • 15:43 Don't Neglect the Basics in Pursuit of the New and Shiny
  • 17:17 UA is Done, GA4 is Here
  • 17:58 Voice Search & Long Tail Keywords
  • 19:49 Keep Your Google My Business Profile Updated
  • 20:59 Final Thoughts

Find more marketing insights and show notes here

]]> Let's take a look back on one of the most chaotic years for marketing, 2023 and look ahead to 2024. Short Form Video, Voice Search, and of course, AI became extremely important for the industry going forward.

The Greatest Year of Change in Marketing History

Join Evan Facinger and Jon Ballard as they reflect on all of the crazy changes that came to the marketing industry in 2023. Since the creation of the internet, we have never seen any single year bring more massive changes to the marketing industry than this one. AI, while extremely useful, has been used by many as a new way to farm content. Short Form Video has officially taken center stage as something businesses can no longer ignore thanks to YouTube Shorts, TikTok, and other social medias. GA4 has fully replaced Universal Analytics. Voice Search has become normalized in the average household. There's so much to learn from last year and even more to adapt to and look forward to in this year to come.

Timestamps:

  • 0:00 Intro
  • 2:31 Dos & Don'ts for Using AI Properly
  • 6:25 Search Generative Experience in its Infancy
  • 13:40 Short Form Video Competing with Google for Searches
  • 15:43 Don't Neglect the Basics in Pursuit of the New and Shiny
  • 17:17 UA is Done, GA4 is Here
  • 17:58 Voice Search & Long Tail Keywords
  • 19:49 Keep Your Google My Business Profile Updated
  • 20:59 Final Thoughts

Find more marketing insights and show notes here

]]> A to B on Marketing to the C-Suite w/ Laurie Andres of Nord Drivesystems https://foremostmedia.fireside.fm/episode-15-a-to-b-on-marketing-to-the-c-suite-with-laurie-andres-of-nord-drivesystems eed029f3-11d6-4020-be1d-d3a70b4ec05f Wed, 05 Apr 2023 15:00:00 -0500 Evan Facinger full Evan Facinger Welcome back to the Foremost Media Marketing Chat Podcast! In this episode we spoke with Laurie Andres, the marketing manager over at NORD Drivesystems. Originally in IT, she started doing freelance web design on the side. Eventually she made the switch and hasn't looked back! Today, she spoke with us on her interactions with the C-suite, how easy rich media content can be, and how to do social media right! (and that comes from experience) 44:38 no <p>Welcome back to the Foremost Media Marketing Chat Podcast! In this episode we spoke with Laurie Andres, the marketing manager over at NORD Drivesystems. Originally in IT, she started doing freelance web design on the side. Eventually she made the switch and hasn't looked back! Today, she spoke with us on her interactions with the C-suite, how easy rich media content can be, and how to do social media right! (and that comes from experience)</p> <h3>Time Stamps:</h3> <ul> <li>0:00 - Introduction</li> <li>3:08 - Marketing 101</li> <li>8:17 - Rich Media Video Content/Nord's LinkedIn Success</li> <li>14:13 - You need to have a plan</li> <li>15:14 - The challenge of marketing budgets</li> <li>19:04 - When you approach a C-suite about extra budget, how important are the ROI numbers?</li> <li>22:42 - Affiliated Distributors Success</li> <li>26:00 - Laurie's Marketing Resources</li> <li>29:41 - Are there any marketing successes that you're most proud of so far?</li> <li>32:38 - The problems with going a 100% digital</li> <li>35:41 - Nord's digital marketing expansion</li> <li>39:04 - Data and reports are not the end all be all for everything</li> <li>43:26 - Parting Insights</li> </ul> <h3>Resources Mentioned:</h3> <ul> <li><a href="https://www.lorman.com/ds/association-of-marketing" target="_blank" rel="nofollow noopener">The Association of Strategic Marketing</a></li> <li><a href="https://www.socialmediatoday.com/" target="_blank" rel="nofollow noopener">Social Media Today</a></li> <li><a href="https://blog.hubspot.com/marketing" target="_blank" rel="nofollow noopener">HubSpot Marketing Blog</a></li> <li><a href="https://contentmarketinginstitute.com/" target="_blank" rel="nofollow noopener">Content Marketing Institute</a></li> <li><a href="https://www.foremostmedia.com/resources/blog" target="_blank" rel="nofollow noopener">Foremost Media Blog</a></li> </ul> <p>Find more marketing insights and show notes <a href="https://www.foremostmedia.com/resources/blog/posts?category=foremost-podcast" target="_blank" rel="nofollow noopener">here</a>. </p> b2b, b2c, manufacturing, marketing, roi, social media, tradeshows, linkedin, Nord Drivesystems, rich media, blog, podcast, c-suite Welcome back to the Foremost Media Marketing Chat Podcast! In this episode we spoke with Laurie Andres, the marketing manager over at NORD Drivesystems. Originally in IT, she started doing freelance web design on the side. Eventually she made the switch and hasn't looked back! Today, she spoke with us on her interactions with the C-suite, how easy rich media content can be, and how to do social media right! (and that comes from experience)

Time Stamps:

  • 0:00 - Introduction
  • 3:08 - Marketing 101
  • 8:17 - Rich Media Video Content/Nord's LinkedIn Success
  • 14:13 - You need to have a plan
  • 15:14 - The challenge of marketing budgets
  • 19:04 - When you approach a C-suite about extra budget, how important are the ROI numbers?
  • 22:42 - Affiliated Distributors Success
  • 26:00 - Laurie's Marketing Resources
  • 29:41 - Are there any marketing successes that you're most proud of so far?
  • 32:38 - The problems with going a 100% digital
  • 35:41 - Nord's digital marketing expansion
  • 39:04 - Data and reports are not the end all be all for everything
  • 43:26 - Parting Insights

Resources Mentioned:

Find more marketing insights and show notes here.

]]> Welcome back to the Foremost Media Marketing Chat Podcast! In this episode we spoke with Laurie Andres, the marketing manager over at NORD Drivesystems. Originally in IT, she started doing freelance web design on the side. Eventually she made the switch and hasn't looked back! Today, she spoke with us on her interactions with the C-suite, how easy rich media content can be, and how to do social media right! (and that comes from experience)

Time Stamps:

  • 0:00 - Introduction
  • 3:08 - Marketing 101
  • 8:17 - Rich Media Video Content/Nord's LinkedIn Success
  • 14:13 - You need to have a plan
  • 15:14 - The challenge of marketing budgets
  • 19:04 - When you approach a C-suite about extra budget, how important are the ROI numbers?
  • 22:42 - Affiliated Distributors Success
  • 26:00 - Laurie's Marketing Resources
  • 29:41 - Are there any marketing successes that you're most proud of so far?
  • 32:38 - The problems with going a 100% digital
  • 35:41 - Nord's digital marketing expansion
  • 39:04 - Data and reports are not the end all be all for everything
  • 43:26 - Parting Insights

Resources Mentioned:

Find more marketing insights and show notes here.

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