The Importance of SEO Auditing in 2024

In this episode, Jon Ballard and Evan Facinger discuss privacy consent laws that have already existed in Europe and are starting to increase in specific states across the US. These laws are complex and vary by state, but generally they require websites to get user consent before using cookies to track user activity. The price for non-compliance in fines can be as high as $7,500 and that's just per site visitor. Companies shouldn't just comply with these laws to avoid fines, but also because it's the right thing to do and what users expect. We also recommend that companies update their privacy policies and cookie consent forms to reflect the latest laws and technologies. All websites across the internet are affected by this so we urge anyone who owns a website for their business to tune in.

Need Help Becoming Compliant?

Are you a website owner unsure if your site meets the latest privacy compliance laws? You could be at risk of hefty fines for non-compliance. The world and laws are changing and many already have changed. Contact Foremost Media for a free consultation and we can help you understand whether or not your site is compliant. If it isn't, we offer the very services to fix this for you potentially saving you thousands of dollars in the future.

Timestamps:

• 0:00 Intro
• 2:12 US States That Are Already Affected
• 3:12 What is a Cookie? What is Cookie Consent?
• 5:41 What Privacy Consent Laws Cover (And Their Consequences)
• 6:42 Trying to Find Loopholes is a Bad Idea
• 8:53 How Compliant Technology Has Evolved
• 11:12 Future-Proofing Your Website
• 14:41 Outro

Find more marketing insights and show notes here

The Critical Role of Website Maintenance 

Join Evan Facinger and Jon Ballard in this episode as they delve into the crucial world of website maintenance, shedding light on the paramount importance of keeping content management systems (CMS) up-to-date. With a spotlight on the risks associated with using outdated platforms like WordPress, the duo emphasizes the potential security vulnerabilities and their impact on your website's safety. The conversation extends to the vital role of regular maintenance in search engine optimization (SEO) and enhancing user experience (UX). Evan and Jon provide insightful recommendations on initiating discussions with website developers, setting budgetary considerations for ongoing updates, and the potential vulnerabilities within website backups. Tune in for expert advice on the significance of professional management in ensuring the security and seamless functionality of your online presence.

Timestamps:

• 0:00 Intro
• 0:54 Why You Should Maintain Your Website
• 2:25 The Target on Wordpress' Back
• 4:53 Hacking Goes Beyond Wordpress
• 8:00 Boosting Your Website Performance for SEO and UX
• 10:23 Frequency and Costs of Website Maintenance
• 12:32 When to Rely on Backing Up Your Website
• 14:00 The Panama Papers Horror Story
• 16:15 Outro

Find more marketing insights and show notes here