Realizing ROI w/ Jessica Jacobson of Apache Stainless

We're changing up our style here at Foremost Media by interviewing some of the most infuential marketers in the manufacturing space and getting some of their invaluable insight! In this episode we spoke with Jessica Jacobson, the marketing and communications manager over at Apache Stainless Equipment Corporation. She's been in the industry for over 30 years and has an uncountable number of successes in that time and has built up quite the resume of marketing wisdom. Today, we're talking about her time in Apache, advice on trade shows, and how to always have a mind on ROI in all your marketing efforts.

Time Stamps:

0:00 - Introduction 
1:48 - B2B versus B2C 
5:02 - Employer Branding 
6:42 - Invest in the methodology and the philosophy of sound marketing practices
8:16 - Marketers need to be able to articulate about their technical products
10:28 - Caterpillar Success Story
12:18 - Where are you getting your marketing information from?
14:17 - Jessica's eBooks
15:45 - Consider the cost and your return on investment/Tradeshows
20:22 - Social Media
22:00 - You just don't have to spend a million dollars to get good marketing efforts
25:04 - Goodbye

Resources Mentioned:

• "No Ego" by Cy Wakeman
• "Yes Ma'am, No Sir: The 12 Essential Steps for Success in Life" by Coach Carter

Find more marketing insights and show notes here.