Evan Facinger

Meeting Customers Where They are w/ Geofencing

March 27th, 2024  |  15 mins 12 secs

digital marketing, facebook ads, geo fencing, geo-fencing, geofencing, google ads, local seo, marketing, seo

Hosts Evan Facinger and Jon Ballard discuss geo-fencing in this episode, discussing its use in targeted advertising for trade shows, competitor customer targeting, and recruitment.

Data Diving with SEO Audits

January 30th, 2024  |  24 mins 21 secs

backlink analysis, content strategy, foremost media marketing, google indexing, keyword analysis, on-page optimization, podcast episode, search engine optimization, seo audits, seo roadmap, site crawlability, technical seo

Hosts Evan Facinger and Jon Ballard dive deep into the world of SEO audits. They explore the significance of understanding and prioritizing different types of SEO audits, including technical, content, and competitor analysis. Evan and Jon discuss the complexities of technical SEO audits, emphasizing the importance of site crawlability, page speed, and the structure of a website in the eyes of search engines like Google. They also tackle common misconceptions and strategies around disavowing toxic backlinks, highlighting the nuanced opinions among marketers. Our hosts provide valuable insights on identifying and leveraging fringe keywords, and the impact of on-page optimizations.

2023 in Review: AI and the Future of Marketing

January 3rd, 2024  |  22 mins 26 secs

ai, ai in marketing, foremost media, ga4, google my business, google my business profile, marketing, marketing industry, marketing podcast, seo, short form video, social media, tiktok, universal analytics, voice search, year in review, youtube shorts

Join Evan Facinger and Jon Ballard as they reflect on the changes that came to marketing in 2023. AI, while extremely useful, has been used by many as a new way to farm content. Short Form Video has officially taken center stage as something businesses can no longer ignore. GA4 has fully replaced Universal Analytics. Voice Search has become normalized in the average household. There's so much to learn from last year and even more to adapt to in this year to come.

Website Maintenance: Updating CMS and SEO Impacts

December 6th, 2023  |  16 mins 58 secs

cms, content management, cybersecurity, digital security, digital strategy, online presence, seo, tech talk, ux, web security, website development, website maintenance, wordpress

Join Evan Facinger and Jon Ballard in this episode as they delve into the crucial world of website maintenance, shedding light on the paramount importance of keeping content management systems (CMS) up-to-date. With a spotlight on the risks associated with using outdated platforms like WordPress, the duo emphasizes the potential security vulnerabilities and their impact on your website's safety.

What to do When Your Google Rankings Drop

November 20th, 2023  |  13 mins

algorithm shifts, backlinks, content strategy, digital marketing, google rankings, marketing insights, organic seo, pay-per-click, search console, seo

Welcome back to the Foremost Media Marketing Chat Podcast! In this episode we had a chat about algorithm volatility, drops in rankings, and strategies for investigating, diagnosing, and fixing these issues. What should you do when you start to lose the Google rankings you once had? We're here to help.

How to Win Over Millennials w/ Nikki Johnson of Domino

May 18th, 2023  |  37 mins 14 secs

b2b, b2c, blog, c-suite, linkedin, manufacturing, marketing, podcast, tradeshows

Welcome back to the Foremost Media Marketing Chat Podcast! In this episode we spoke with Nikki Johnson, the director of marketing over at Domino North America. Nikki is a high risk, high reward marketer who's been in the game for over 2 1/2 decades and has quite a few successes under her belt. So many, in fact, that Jon Ballard called Domino "one of the best marketing companies out there". Today she spoke on how to engage the Millenial buyer, her trade show successes, and a particular win involving Foremost, Coding, and Guitar Hero!

A to B on Marketing to the C-Suite w/ Laurie Andres of Nord Drivesystems

April 5th, 2023  |  44 mins 38 secs

b2b, b2c, blog, c-suite, linkedin, manufacturing, marketing, podcast, roi, social media, tradeshows

Welcome back to the Foremost Media Marketing Chat Podcast! In this episode we spoke with Laurie Andres, the marketing manager over at NORD Drivesystems. Originally in IT, she started doing freelance web design on the side. Eventually she made the switch and hasn't looked back! Today, she spoke with us on her interactions with the C-suite, how easy rich media content can be, and how to do social media right! (and that comes from experience)

Navigating a New Internet w/ Kevin Pawlowski of Chemtronics/Techspray

February 22nd, 2023  |  35 mins 14 secs

b2b, b2c, communications, manufacturing, marketing, roi, tradeshows

In this episode we spoke with Kevin Pawlowski, the marketing and communications manager over at ITW Contamination Control Electronics/Chemtronics/Techspray on what it means to be a marketing professional in the manufacturing industry, why he's called "The Father of Spam", and the changes in digital marketing over the course of 30 years!

Realizing ROI w/ Jessica Jacobson of Apache Stainless

January 11th, 2023  |  25 mins 46 secs

b2b, b2c, communications, manufacturing, marketing, roi, tradeshows

In this episode we spoke with Jessica Jacobson, the marketing communications manager over at Apache Stainless on what it means to be a marketing professional in the manufacturing industry. She added a lot of great insight on the pros and cons of trade shows, using an ROI calculator in her marketing efforts, and much more!

Preparing for a Successful Manufacturing Website Redesign

April 9th, 2021  |  24 mins 12 secs

Your website is a reflection of your business that is meant to grow with you. In fact, the average lifespan of a website is estimated to be between three to five years. Your goals evolve and so should your website. This episode will guide you through everything you need to know to have a successful website redesign for your manufacturing company.

Are You in Control of Your Website?

January 15th, 2021  |  9 mins 44 secs

In this episode, we’re discussing a rather timely topic. Recently, more and more hosted platforms, like Shopify, have pulled content and businesses without any warning. Quite terrifying and concerning especially for companies dependent on eCommerce sales. Luckily, there are things we can do to avoid this.

Women In Manufacturing | Interview with Mavens of Manufacturing

December 9th, 2020  |  21 mins 46 secs

business. industrial, manufacturing, marketing

Job opportunities are on the rise. Though there is a gap in skills. Diversifying the manufacturing industry is so important to prepare the industry for continued success. Ready to learn more? Join Jon, Evan, and Meaghan as they candidly talk about creative marketing to diversify the manufacturing industry.

Everything You Need to Know About ADA Website Compliance

September 18th, 2020  |  30 mins 23 secs

advertising, business, marketing, web design

If you have a website, this is a must-listen. Website ADA compliance is a hot topic. Rather than just take our word for it, we brought Michael Davis, J.D. into the conversation to share his expertise. Michael is an attorney at Nowlan & Mouat and specializes in corporate work. Website ADA compliance is something everyone should have on their radar sooner than later. We walk through case studies, frequently asked questions, and best practices to protect your company from lawsuits.

Choosing an Agency For Your Website Redesign

August 21st, 2020  |  23 mins 14 secs

advertising, business, marketing

When it comes to choosing an agency, the options can seem endless. Redesigning a website is a huge investment. It’s so important to partner with the right team to set yourself up for success. You want a website that will produce the results you need on top of getting a good looking website. If you’re in the market for a website redesign, this episode is for you. Let this episode serve as a guide to help you develop the right questions to ask agencies.

Core Web Vitals & How to Prepare for the Update

August 7th, 2020  |  15 mins 10 secs

advertising, developer, marketing

In this episode, we’re talking about Core Web Vitals with Noah Lamson. Noah is our go-to guy for technical SEO. Google recently announced a new ranking signal, Core Web Vitals. This signal is going to place more emphasis on the importance of user experience, mobile responsiveness, and quality content. The update is expected to go live in 2021.

Top Investments You Can Make When Starting a Business with Jessica Walker

July 31st, 2020  |  20 mins 49 secs

advertising, entrepreneur, marketing

Jessica Walker is the CEO of Care Sherpa. She’s a marketer by chance, data geek, and business strategist. We’re so excited to have her as our first guest. Today, we’re geeking out on data and leads with Jessica. Hear her entrepreneurial journey and the top investments you can make when just getting started.