How to Win Over Millennials w/ Nikki Johnson of Domino

Welcome back to the Foremost Media Marketing Chat Podcast! In this episode we spoke with Nikki Johnson, the director of marketing over at Domino North America. Nikki is a high risk, high reward marketer who's been in the game for over 2 1/2 decades and has quite a few successes under her belt. So many, in fact, that Jon Ballard called Domino "one of the best marketing companies out there". Today she spoke on how to engage the Millennial buyer, adding the human element to manufacturing, and a particular win involving Foremost Media, a trade show, and Guitar Hero!

Marketing to Millennials

Millennials have been in the workforce for some time and now they're becoming your primary buyers. So, what can we learn from them and about them in order to better our messaging toward them. Nikki talks about exactly this in detail in today's episode. Firstly, Millennials prioritize building relationships and relationships are built on trust and shared value systems. Demonstrating that you are worth trusting and that you're company is one built on virtue is paramount. Learn all this and more by listening in to the 16th episode of the Foremost Media marketing chat podcast

Time Stamps:

• 0:00 Introduction
• 1:27 FoxJet Guitar Hero trade show booth
• 5:00 We're still marketing to individuals
• 7:13 Millennials are the new buyer
• 8:45 How to market to Millennials
• 15:14 What's your tech stack look like for compiling your information?
• 17:24 The challenge of great manufacturing
• 22:12 Proof, proof, and proof again!
• 25:11 Dare to be daring, risky, and different
• 26:40 PACK EXPO trade show returns!
• 29:19 Crazy ideas can bring things to the next level
• 32:22 Respect the intelligence of your buyer
• 35:05 Learn From the next generation

Resources Mentioned

Domino North America
Salesforce
Pardot
Google Analytics

Find more marketing insights and show notes here