What to do When Your Google Rankings Drop

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November 20th, 2023

13 mins

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marketing insights pay-per-click organic seo content strategy backlinks search console algorithm shifts google rankings digital marketing seo

About this Episode

Welcome back to the Foremost Media Marketing Chat Podcast! In this episode we had a chat about algorithm volatility, drops in rankings, and strategies for investigating, diagnosing, and fixing these issues. What should you do when you start to lose the Google rankings you once had? We're here to help.

Solutions for Drops in Rankings

Join Evan Facinger and Jon Ballard in this timely episode as they unravel the mysteries behind sudden drops in Google rankings. From analyzing data in your various SEO tools to keeping up with your competition, we provide actionable insights to revive your SEO game. Learn about the crucial role of fresh content, backlinks, and the balance between organic SEO and pay-per-click advertising.

Time Stamps:

  • 0:00 Introduction
  • 1:22 Use tools to dive into the data
  • 2:43 Why rankings drop
  • 4:52 Are your competitors outranking you?
  • 6:18 The importance of backlinks
  • 8:14 Content made with the right intentions
  • 9:53 Pay-Per-Click & Infinite scroll
  • 12:28 Farewell and outro

Find more marketing insights and show notes here