2023 in Review: AI and the Future of Marketing

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January 3rd, 2024

22 mins 26 secs

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seo foremost media year in review marketing industry marketing social media tiktok youtube shorts google my business profile google my business short form video universal analytics ga4 marketing podcast voice search ai in marketing ai

About this Episode

Let's take a look back on one of the most chaotic years for marketing, 2023 and look ahead to 2024. Short Form Video, Voice Search, and of course, AI became extremely important for the industry going forward.

The Greatest Year of Change in Marketing History

Join Evan Facinger and Jon Ballard as they reflect on all of the crazy changes that came to the marketing industry in 2023. Since the creation of the internet, we have never seen any single year bring more massive changes to the marketing industry than this one. AI, while extremely useful, has been used by many as a new way to farm content. Short Form Video has officially taken center stage as something businesses can no longer ignore thanks to YouTube Shorts, TikTok, and other social medias. GA4 has fully replaced Universal Analytics. Voice Search has become normalized in the average household. There's so much to learn from last year and even more to adapt to and look forward to in this year to come.

Timestamps:

  • 0:00 Intro
  • 2:31 Dos & Don'ts for Using AI Properly
  • 6:25 Search Generative Experience in its Infancy
  • 13:40 Short Form Video Competing with Google for Searches
  • 15:43 Don't Neglect the Basics in Pursuit of the New and Shiny
  • 17:17 UA is Done, GA4 is Here
  • 17:58 Voice Search & Long Tail Keywords
  • 19:49 Keep Your Google My Business Profile Updated
  • 20:59 Final Thoughts

Find more marketing insights and show notes here