The Helpful Content Update: How to Adapt

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May 21st, 2024

16 mins

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digital marketing core web vitals google search central quora reddit eeat content original content spam ai parasite seo podcast marketing podcast marketing foremost media links seo google update march 2024 core update google march 2024 core update

About this Episode

In this episode, Evan Facinger and Jon Ballard guide you through the March 2024 Google Helpful Content Update. With Google is cracking down on scaled content abuse, particularly AI-generated content lacking original insights, and manipulative linking practices, they're here to ensure your website isn't negatively impacted and where you can find opportunities to take advantage of this update.

The Importance of SEO Auditing in 2024

Hosts Evan Facinger and Jon Ballard walk through the impact of the March 2024 Google Helpful Content Update which doubled down on the September 2023 updates, aiming to elevate content quality across the web. This update emphasized original, user-focused content over content that is only created to manipulate search engines which will massively negatively impact AI-generated and spammy content, parasite SEO, and manipulative linking practices. Now more than ever, experience, expertise, authority, and trustworthiness (E-E-A-T) are necessary for creating high ranking content in the eyes of Google. Listeners will gain valuable insights into maintaining high rankings or recovering from losses post-update. Jon and Evan also discuss the role of high-quality backlinks, how the Core Web Vitals have changed, and trusted author attribution for content. If you're a marketer or website owner navigating these changes, this episode is packed with essential tips and strategies to ensure your content remains relevant and competitive. Tune in for expert advice and actionable steps to adapt and thrive amidst Google's ongoing updates.

Resources Referenced:

Google Feedback Form
Google Search Central Content Article

Timestamps:

  • 0:00 Intro
  • 1:03 The March 2024 Google Helpful Content Update
  • 2:06 What Unhelpful Content is to Google
  • 6:03 Trusted Authors will be More Important in the Future
  • 7:22 Google Search Central Content Article
  • 8:04 How Important are High Quality Links?
  • 10:03 What is Parasite SEO?
  • 11:24 What to do if You've Been Negatively Impacted
  • 14:00 Additional Google Updates
  • 15:05 Outro

Find more marketing insights and show notes here