Foremost Media Marketing Chat

AI Overview For Google Search Results

September 3rd, 2024  |  29 mins 21 secs

ai, ai overview, ai search engines, ai-generated content, analytics, authority, backlinks, content creation, content strategy, digital marketing, e-a-t, google, google algorithm, organic search, search engine optimization, search engine trends, seo, trustworthiness, website performance, website visibility

In this episode of the Foremost Media Marketing Chat podcast, Jon Ballard, Evan Facinger, and Christian Martin Romero dive into the evolving landscape of search engines, particularly focusing on AI-generated search results. They explore the implications for businesses, SEO strategies, and the ongoing importance of content quality and authority.

Best Practices for Building a School District Website

August 6th, 2024  |  18 mins 35 secs

ada compliance, calendar integration, cms, content management systems, education sector, foremost media, mobile-friendly design, school branding, school communication strategies, school district websites, school marketing, user experience, user testing, website accessibility, website design, website management, website organization, website planning, wordpress

In this episode of the Foremost Media Marketing Chat podcast, Jon Ballard and Evan Facinger discuss the unique challenges and necessities for school district websites. They discuss the importance of user experience, ADA compliance, and how to effectively organize content to meet the needs of several different unique audiences.

Staying Complaint Within Privacy Consent Laws

June 4th, 2024  |  15 mins 40 secs

ccpa, digital marketing, gdpr, marketing, privacy laws, seo, user consent, website compliance, website cookies, website development

This episode walks through how website privacy laws are changing and why businesses should get user consent for cookies. It emphasizes compliance is not just legal, but ethical and expected by users.

The Helpful Content Update: How to Adapt

May 21st, 2024  |  16 mins

ai, content, core web vitals, digital marketing, eeat, foremost media, google march 2024 core update, google search central, google update, links, march 2024 core update, marketing, marketing podcast, original content, parasite seo, podcast, quora, reddit, seo, spam

Our hosts guide you through the March 2024 Google Helpful Content Update. emphasizing the shift towards original, user-focused content over content that is only created to manipulate search engines.

Meeting Customers Where They are w/ Geofencing

March 27th, 2024  |  15 mins 12 secs

digital marketing, facebook ads, geo fencing, geo-fencing, geofencing, google ads, local seo, marketing, seo

Hosts Evan Facinger and Jon Ballard discuss geo-fencing in this episode, discussing its use in targeted advertising for trade shows, competitor customer targeting, and recruitment.

Data Diving with SEO Audits

January 30th, 2024  |  24 mins 21 secs

backlink analysis, content strategy, foremost media marketing, google indexing, keyword analysis, on-page optimization, podcast episode, search engine optimization, seo audits, seo roadmap, site crawlability, technical seo

Hosts Evan Facinger and Jon Ballard dive deep into the world of SEO audits. They explore the significance of understanding and prioritizing different types of SEO audits, including technical, content, and competitor analysis. Evan and Jon discuss the complexities of technical SEO audits, emphasizing the importance of site crawlability, page speed, and the structure of a website in the eyes of search engines like Google. They also tackle common misconceptions and strategies around disavowing toxic backlinks, highlighting the nuanced opinions among marketers. Our hosts provide valuable insights on identifying and leveraging fringe keywords, and the impact of on-page optimizations.

2023 in Review: AI and the Future of Marketing

January 3rd, 2024  |  22 mins 26 secs

ai, ai in marketing, foremost media, ga4, google my business, google my business profile, marketing, marketing industry, marketing podcast, seo, short form video, social media, tiktok, universal analytics, voice search, year in review, youtube shorts

Join Evan Facinger and Jon Ballard as they reflect on the changes that came to marketing in 2023. AI, while extremely useful, has been used by many as a new way to farm content. Short Form Video has officially taken center stage as something businesses can no longer ignore. GA4 has fully replaced Universal Analytics. Voice Search has become normalized in the average household. There's so much to learn from last year and even more to adapt to in this year to come.

Website Maintenance: Updating CMS and SEO Impacts

December 6th, 2023  |  16 mins 58 secs

cms, content management, cybersecurity, digital security, digital strategy, online presence, seo, tech talk, ux, web security, website development, website maintenance, wordpress

Join Evan Facinger and Jon Ballard in this episode as they delve into the crucial world of website maintenance, shedding light on the paramount importance of keeping content management systems (CMS) up-to-date. With a spotlight on the risks associated with using outdated platforms like WordPress, the duo emphasizes the potential security vulnerabilities and their impact on your website's safety.

What to do When Your Google Rankings Drop

November 20th, 2023  |  13 mins

algorithm shifts, backlinks, content strategy, digital marketing, google rankings, marketing insights, organic seo, pay-per-click, search console, seo

Welcome back to the Foremost Media Marketing Chat Podcast! In this episode we had a chat about algorithm volatility, drops in rankings, and strategies for investigating, diagnosing, and fixing these issues. What should you do when you start to lose the Google rankings you once had? We're here to help.

How to Win Over Millennials w/ Nikki Johnson of Domino

May 18th, 2023  |  37 mins 14 secs

b2b, b2c, blog, c-suite, linkedin, manufacturing, marketing, podcast, tradeshows

Welcome back to the Foremost Media Marketing Chat Podcast! In this episode we spoke with Nikki Johnson, the director of marketing over at Domino North America. Nikki is a high risk, high reward marketer who's been in the game for over 2 1/2 decades and has quite a few successes under her belt. So many, in fact, that Jon Ballard called Domino "one of the best marketing companies out there". Today she spoke on how to engage the Millenial buyer, her trade show successes, and a particular win involving Foremost, Coding, and Guitar Hero!

A to B on Marketing to the C-Suite w/ Laurie Andres of Nord Drivesystems

April 5th, 2023  |  44 mins 38 secs

b2b, b2c, blog, c-suite, linkedin, manufacturing, marketing, podcast, roi, social media, tradeshows

Welcome back to the Foremost Media Marketing Chat Podcast! In this episode we spoke with Laurie Andres, the marketing manager over at NORD Drivesystems. Originally in IT, she started doing freelance web design on the side. Eventually she made the switch and hasn't looked back! Today, she spoke with us on her interactions with the C-suite, how easy rich media content can be, and how to do social media right! (and that comes from experience)

Navigating a New Internet w/ Kevin Pawlowski of Chemtronics/Techspray

February 22nd, 2023  |  35 mins 14 secs

b2b, b2c, communications, manufacturing, marketing, roi, tradeshows

In this episode we spoke with Kevin Pawlowski, the marketing and communications manager over at ITW Contamination Control Electronics/Chemtronics/Techspray on what it means to be a marketing professional in the manufacturing industry, why he's called "The Father of Spam", and the changes in digital marketing over the course of 30 years!

Realizing ROI w/ Jessica Jacobson of Apache Stainless

January 11th, 2023  |  25 mins 46 secs

b2b, b2c, communications, manufacturing, marketing, roi, tradeshows

In this episode we spoke with Jessica Jacobson, the marketing communications manager over at Apache Stainless on what it means to be a marketing professional in the manufacturing industry. She added a lot of great insight on the pros and cons of trade shows, using an ROI calculator in her marketing efforts, and much more!

Preparing for a Successful Manufacturing Website Redesign

April 9th, 2021  |  24 mins 12 secs

Your website is a reflection of your business that is meant to grow with you. In fact, the average lifespan of a website is estimated to be between three to five years. Your goals evolve and so should your website. This episode will guide you through everything you need to know to have a successful website redesign for your manufacturing company.

Are You in Control of Your Website?

January 15th, 2021  |  9 mins 44 secs

In this episode, we’re discussing a rather timely topic. Recently, more and more hosted platforms, like Shopify, have pulled content and businesses without any warning. Quite terrifying and concerning especially for companies dependent on eCommerce sales. Luckily, there are things we can do to avoid this.

Women In Manufacturing | Interview with Mavens of Manufacturing

December 9th, 2020  |  21 mins 46 secs

business. industrial, manufacturing, marketing

Job opportunities are on the rise. Though there is a gap in skills. Diversifying the manufacturing industry is so important to prepare the industry for continued success. Ready to learn more? Join Jon, Evan, and Meaghan as they candidly talk about creative marketing to diversify the manufacturing industry.