Foremost Media Marketing Chat
The Unfiltered Digital Marketing Podcast You Need To Be The Smartest Person In The Room
Displaying Episode 1 - 10 of 15 in total of Foremost Media Marketing Chat with the tag “marketing”.
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Staying Complaint Within Privacy Consent Laws
June 4th, 2024 | 15 mins 40 secs
ccpa, digital marketing, gdpr, marketing, privacy laws, seo, user consent, website compliance, website cookies, website development
This episode walks through how website privacy laws are changing and why businesses should get user consent for cookies. It emphasizes compliance is not just legal, but ethical and expected by users.
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The Helpful Content Update: How to Adapt
May 21st, 2024 | 16 mins
ai, content, core web vitals, digital marketing, eeat, foremost media, google march 2024 core update, google search central, google update, links, march 2024 core update, marketing, marketing podcast, original content, parasite seo, podcast, quora, reddit, seo, spam
Our hosts guide you through the March 2024 Google Helpful Content Update. emphasizing the shift towards original, user-focused content over content that is only created to manipulate search engines.
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Meeting Customers Where They are w/ Geofencing
March 27th, 2024 | 15 mins 12 secs
digital marketing, facebook ads, geo fencing, geo-fencing, geofencing, google ads, local seo, marketing, seo
Hosts Evan Facinger and Jon Ballard discuss geo-fencing in this episode, discussing its use in targeted advertising for trade shows, competitor customer targeting, and recruitment.
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2023 in Review: AI and the Future of Marketing
January 3rd, 2024 | 22 mins 26 secs
ai, ai in marketing, foremost media, ga4, google my business, google my business profile, marketing, marketing industry, marketing podcast, seo, short form video, social media, tiktok, universal analytics, voice search, year in review, youtube shorts
Join Evan Facinger and Jon Ballard as they reflect on the changes that came to marketing in 2023. AI, while extremely useful, has been used by many as a new way to farm content. Short Form Video has officially taken center stage as something businesses can no longer ignore. GA4 has fully replaced Universal Analytics. Voice Search has become normalized in the average household. There's so much to learn from last year and even more to adapt to in this year to come.
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How to Win Over Millennials w/ Nikki Johnson of Domino
May 18th, 2023 | 37 mins 14 secs
b2b, b2c, blog, c-suite, linkedin, manufacturing, marketing, podcast, tradeshows
Welcome back to the Foremost Media Marketing Chat Podcast! In this episode we spoke with Nikki Johnson, the director of marketing over at Domino North America. Nikki is a high risk, high reward marketer who's been in the game for over 2 1/2 decades and has quite a few successes under her belt. So many, in fact, that Jon Ballard called Domino "one of the best marketing companies out there". Today she spoke on how to engage the Millenial buyer, her trade show successes, and a particular win involving Foremost, Coding, and Guitar Hero!
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A to B on Marketing to the C-Suite w/ Laurie Andres of Nord Drivesystems
April 5th, 2023 | 44 mins 38 secs
b2b, b2c, blog, c-suite, linkedin, manufacturing, marketing, podcast, roi, social media, tradeshows
Welcome back to the Foremost Media Marketing Chat Podcast! In this episode we spoke with Laurie Andres, the marketing manager over at NORD Drivesystems. Originally in IT, she started doing freelance web design on the side. Eventually she made the switch and hasn't looked back! Today, she spoke with us on her interactions with the C-suite, how easy rich media content can be, and how to do social media right! (and that comes from experience)
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Navigating a New Internet w/ Kevin Pawlowski of Chemtronics/Techspray
February 22nd, 2023 | 35 mins 14 secs
b2b, b2c, communications, manufacturing, marketing, roi, tradeshows
In this episode we spoke with Kevin Pawlowski, the marketing and communications manager over at ITW Contamination Control Electronics/Chemtronics/Techspray on what it means to be a marketing professional in the manufacturing industry, why he's called "The Father of Spam", and the changes in digital marketing over the course of 30 years!
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Realizing ROI w/ Jessica Jacobson of Apache Stainless
January 11th, 2023 | 25 mins 46 secs
b2b, b2c, communications, manufacturing, marketing, roi, tradeshows
In this episode we spoke with Jessica Jacobson, the marketing communications manager over at Apache Stainless on what it means to be a marketing professional in the manufacturing industry. She added a lot of great insight on the pros and cons of trade shows, using an ROI calculator in her marketing efforts, and much more!
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Women In Manufacturing | Interview with Mavens of Manufacturing
December 9th, 2020 | 21 mins 46 secs
business. industrial, manufacturing, marketing
Job opportunities are on the rise. Though there is a gap in skills. Diversifying the manufacturing industry is so important to prepare the industry for continued success. Ready to learn more? Join Jon, Evan, and Meaghan as they candidly talk about creative marketing to diversify the manufacturing industry.
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Everything You Need to Know About ADA Website Compliance
September 18th, 2020 | 30 mins 23 secs
advertising, business, marketing, web design
If you have a website, this is a must-listen. Website ADA compliance is a hot topic. Rather than just take our word for it, we brought Michael Davis, J.D. into the conversation to share his expertise. Michael is an attorney at Nowlan & Mouat and specializes in corporate work. Website ADA compliance is something everyone should have on their radar sooner than later. We walk through case studies, frequently asked questions, and best practices to protect your company from lawsuits.